Gerald Hensel

Marketing Strategist 💣 superspring.de (Co-Founder & MP) / hateaid.org (Co-Founder) / davaidavai.com (Author) / W&V Top 100 👉 Do expect a clear opinion here. „Per ardua ad astra.“

Hamburg, Hamburg, Germany

About

I am co-founder and managing partner of the marketing consultancy superspring Marketing Consulting. Our focus is on providing brands and decision-makers with orientation in the marketing changes of our time. As a marketing strategist, I can look back on more than 25 years in various leading roles as a creative, consultant and strategist. I have worked for several top agencies and consultancies in Germany and abroad. I am also co-founder of HateAid - Germany's most successful NGO in the fight against online violence, hate speech and disinformation. In this role, I act as an honorary board member and regularly work with the team to support their work.

Experience

  • Managing Partner at superspring
    Jan 2023 - Present · 3 yrs 6 mos

  • Brand & Marketing Strategist at Self-employed
    May 2021 - Jan 2023 · 1 yr 9 mos

    Independent Brand & Marketing Strategist at the intersection of (digital) marketing, content and technology. 25 years of experience with amazing big + small brands, agencies and consultancies. Co-founder of Germany's number 1 anti-hate speech NGO HateAid. Member of the Founder's Circle of payactive (Interim CMO). Main focus: (Digital) communication strategy, brands, creative data, content, UX and sustainable business models. Feel free to contact me. People say I am fun.

  • Studio Senior Lead at Deloitte Digital
    Oct 2019 - Apr 2021 · 1 yr 7 mos

  • Freelance Strategy Director at Selbstständig - Connected Brand Strategy Consulting
    Jan 2018 - Oct 2019 · 1 yr 10 mos

    Strategist for brand leadership in a connected world. I focus on the intersection between brand, consumer and technology, trying to help brands answer the question how to stay profitable in today's ever changing world. I consider myself a brand guy with a focus on how to set up modern brands across digital eco systems, how to bring them to live, how to measure success and how to build successful always-on brands. In other words, I try to bring the brand side, content, campaigns, data, UX, CX and KPI's together, and help companies to make sense of it.

  • Co-Founder at Fearless Democracy e.V. und HateAid gGmbH
    Jan 2017 - Dec 2017 · 1 yr

    Co-founder of two registered organisations, one of them a social startup that is currently formed in Berlin. Fearless Democracy e.V.'s mission is to find new ways to discuss and debate hate speech as a societal AND technical problem. HateAid is a social startup in Berlin that intends to become Germany's premier organisation in the fight for the victims of hate speech online