Glenview, Illinois, United States
Results-oriented Digital Asset Manager with 15+ years of experience in Ecommerce Management, specializing in DAM, PIM, CMS, AI, and website/mobile applications. Proven track record of driving revenue growth, cost savings, and exceptional user experiences. Skilled in leading cross-functional teams and building consensus among diverse stakeholders.
Managed digital project delivery for high-stakes pharmaceutical portfolios, focusing on the operational infrastructure and technical systems that drive enterprise efficiency. Acted as the central point of coordination for complex digital lifecycles, ensuring asset findability, regulatory compliance, and real-time project transparency. Key Contributions: Team-Driven Cost Avoidance: Partnered within a cross-functional Digital Web Team to achieve $2M in annual cost avoidance by internalizing web project delivery and optimizing digital workflows for the Immunology and Oncology portfolios. Workfront Deployment & Training: Supported the enterprise Adobe Workfront implementation by developing workflow documentation, providing SME input, and leading UAT participation. Trained users and deployed the system across teams to ensure a sustainable “source of truth” and streamlined go-live support. Operational Excellence: Partnered cross-functionally with Regulatory, Medical, Creative, and IT teams to manage complex intake, review, and QA workflows. Led the end-to-end delivery of website updates, migrations, and modular component launches with 100% compliance and on-time execution. Strategic Collaboration: Served as the central Project Management hub for AbbVie’s Immunology portfolio (including Skyrizi, Rinvoq, and Humira) within Adobe Experience Cloud—managing the deployment and compliance of high-impact website updates, analytics, and integrated digital components.
Provided end-to-end implementation and set up a DAM management system, including taxonomy development, asset & metadata transfer, established an AI tagging framework, created training, conducted testing, and rolled out the final solution. • Ensured adherence to brand and legal standards on all digital output, maintaining high content standards, including SEO enrichment. • Worked with multiple production groups within the digital content team, overseeing digital asset management, property website content, and scaled content initiatives. • Collaborated with other verticals across the larger Digital Content & Promotions Team, including content strategy, editorial, localization, and merchandising, to ensure alignment and support. • Directed operations to support YMCA's growth and digital conversion goals, maintaining competitive production turnaround times.