Bristol, England, United Kingdom
Marketing leader with a proven track record of building and scaling brands across QSR and FMCG. 👋🏼 Hi! I'm Georgie. Currently Head of Marketing at Grace & Green, I lead the Marketing team, combining creative strategy with commercial focus to drive brand growth across D2C and B2B. 🍔 From coffee & confectionery to fried chicken and period care, my career spans a variety of products. Starting with a blue-chip graduate programme at Nestle, to shaping the UK’s fastest-growing QSR brand at Popeyes, and now onto a B-Corp scale up with a purpose. 🥇Winner of the Future Marketing Leader of the Year Award 2022 and listed in the 30 Under 30 by Restaurant Marketer and Innovator. 🎈 Based in Bristol
• Lead Marketing & Brand for Grace & Green across the full marketing mix - PR, Paid Media, CRM, Social & Partnerships and Creative • Driving D2C sales growth via Shopify & Amazon, plus B2B growth via partnerships, clients and distributors
• Led a team of Marketing Managers and Event staff to execute brand strategies and activations for New Store Openings and Local Marketing • Appointed and manage both in-house teams and a roster of external agencies to deliver plans for each restaurant across the UK - opened 50 restaurants in 2025 • Strategic Lead for delivery aggregators (Uber Eats, Deliveroo, Just Eat) and affiliate partners (UNiDAYS, Student Beans, Blue Light Card) creating and implementing trading initiatives, driving sales and profitable growth
Launched the Popeyes brand into the UK as part of the founding team. Lead data-driven creative strategies and seasonal campaign plans, whilst developing brand tone of voice, look and feel for the UK market. Delivered record-breaking new store openings, strategised and executed campaigns gaining national press coverage and launched the Popeyes 'Spinner' Loyalty scheme. Line Manager for Marketing Executive.
• Led the marketing function for plant-based restaurant brands Mildreds and mallow, enhancing brand visibility and engagement across the full marketing mix • Spearheaded the successful rebranding of Mildreds, enhancing customer engagement across all channels. • Launched the mallow brand, overseeing its inaugural restaurant opening in Borough Market. • Oversaw and lead relationships with a roster of agencies and partners across , Brand Design, PR, CRM, Website, Online booking platforms and Deliveroo • Line manager for Social Media Manager, and responsible for freelance designer
• Oversaw integrated marketing campaigns for the Franco Manca brand, enhancing brand visibility and engagement. • Acted as the brand guardian, overseeing the full marketing mix including PR, social media, SEO, and menu development. • Successfully launched the Franco Manca website and led the brand through GDPR compliance, ensuring data protection. • Developed and executed the marketing plan for the loyalty app launch, incorporating innovative gamification strategies.
Part time consultancy role whilst flexi-furloughed from Franco Manca. Strategised revenue drivers for restaurant brands on Deliveroo and Uber Eats.