Bondi Beach, New South Wales, Australia
As the Client Engagement Lead for SmartOSC contracted to Nike Pacific, I specialize in driving ecommerce success by leading high-performing offshore teams to deliver elite digital results. With a strong foundation in digital campaign management and over five years of experience in the advertising industry, I have successfully led marketing, advertising and digital operations for some of APAC’s largest retail and service-based advertisers. My expertise lies in bridging high-level strategy with technical execution to hit multi-faceted commercial targets and drive scalable growth in a competitive global market.
Driving the ecommerce success for Nike Pacific, I lead a high-performing offshore team responsible for their digital commerce ecosystem. My core focus is to drive and manage Nike Pacific's comprehensive ecommerce offering, significantly contributing to their digital transformation journey. This involves strategic oversight and operational leadership across several key areas: Digital Operations, Content Authoring, Platforms & Growth & the SNKRs business.