Zürich Metropolitan Area
Built and scaled global consumer brands from billion-dollar platforms (KitKat, Cheerios) to high-growth challenger businesses and retail ecosystems. Combines brand leadership, strategic rigor from Nestlé’s in-house consulting, and hands-on commercial execution to drive measurable growth. 15+ years of experience across FMCG and consumer environments, operating in global, regional, and local roles across Europe, the Americas, and Asia. Currently driving brand and commercial growth for Switzerland’s leading premium outlet destination, including repositioning and delivery of its first major expansion.
Leading marketing and tourism at country level for Switzerland’s premium outlet operator, with responsibility for brand, communications, tourism, CRM, events and partnerships. Driving footfall, sales and brand equity through data-driven marketing and distinctive guest experiences, contributing to high single-digit turnover growth and double-digit growth of the loyalty member base (from an already six-figure foundation) in 2025, while strengthening the center’s premium positioning and supporting its expansion. Leading and developing a diverse team of 14, and aligning local execution with VIA Outlets’ broader vision of sustainable, experiential retail across Europe.
Mentored participants in advanced online marketing programs, sharing practical experience from global consumer businesses and supporting the development of future marketing leaders.
Took planned paternity leave in 2024.
Led the initial international marketing setup for a high-growth consumer brand, covering go-to-market strategy, distribution support and early team build-out across multiple markets.
Brand strategy for KitKat, shaping multi-year innovation pipelines and communications across key EMEA markets. Brand communications and media leadership, including the development of new growth platforms, brand equity campaigns and partnerships, delivering strong commercial impact and record media efficiency. Negotiation and rollout of multi-year, eight-figure global partnerships, driving double-digit sales growth and brand lift, with full budget responsibility.
Led strategic, top-management projects across geographies and business units as part of Nestlé’s in-house consulting team, addressing enterprise-level growth, innovation, market entry and M&A priorities. Worked directly with C-level and senior leadership to shape and deliver initiatives with a cumulative business case impact of over CHF 600m, aligning complex internal and external stakeholders behind high-impact decisions across categories and regions.
Brand management responsibility for leading global cereal brands, e.g. Cheerios, Nesquik, across Latin America region, including launches, portfolio optimisation and margin improvement in highly regulated markets.