London Area, United Kingdom
At Mizuno, I work in golf marketing, helping bring a brand with deep sporting heritage into a more modern narrative where product and story carry equal weight. My focus is on building the brand to connect more meaningfully with all golfing communities and realising it’s full potential.
Leading EMEA golf marketing strategy, delivering mid-term plans aligned to global direction to drive growth, brand visibility, and regional revenue. Partnering with sales teams to optimise sell-in and sell-through across key markets. Owning and controlling regional marketing budgets, maximising ROI and channel efficiency. Leading PR, media, and trade communications to amplify product launches and key events. Overseeing integrated digital, social, and retail activations to increase engagement and strengthen in-market execution. Collaborating cross-functionally with eCommerce, product, and global teams to deliver consistent, commercially impactful campaigns, while reporting to senior stakeholders and mentoring junior talent.
In addition to my previous role as Digital Marketing Assistant, I now lead marketing initiatives and oversee brand positioning across the EMEA region, with a strong focus on brand content curation, digital media management, and public relations. I also manage UK-based vendors and play a key role in the creative direction of global product launch campaigns, ensuring they align with Mizuno’s brand identity. Collaborating closely with our US marketing team, I help coordinate launches to ensure they run on schedule and make a strong impact in the market.
In this role at Mizuno Golf Europe, I handled a diverse range of responsibilities. I lead content creation for our social media channels, engaging a combined audience of over 350,000 followers, coordinating content sharing across all global channels. I also manage the Mizuno Golf website, ensuring overall UX, product descriptions and technical information are up-to-scratch in line with each launch. I’ve coordinated creative campaigns for recent JPX925, Mizuno Pro and M.CRAFT X launches and adapted Mizuno Academy for the EMEA market. Additionally, I am addressing the limitations of our B2B and eCommerce platforms, working on adding new features to better meet our customers' needs.
A wide-ranging role that handed me a lot of responsibility during the first two years of my PGA traineeship. The role revolved around relationship building to gain the custom of the membership and external clients. I had carte blanche to create, advertise and coach my own custom events including sell-out academies and specific swing clinics. As my role developed, I grew more confident at utilising products and technologies such as Trackman Performance Suite with Trackman 4 launch monitors in both coaching and custom fitting environments. With stock of most major brands including Callaway, Mizuno, PING, TaylorMade, Titleist and Yonex, it allowed me to develop a strong understanding of brand identity and the different technology employed by each brand. This helped me to identify the pros and cons of different head/shaft combinations and select which would work best for any golfer of any proficiency.