Dubai, United Arab Emirates
Program Management, Project Management and Leadership are the distinctive strengths I possess. I am fluent in Arabic, English and French and my mission is to ascertain the success of projects from concept to delivery. I am now playing multiple roles: Program Manager, Project Manager, Functional Consultant and People Manager in a French-owned software solutions company delivering Salesforce solutions in the MENA Region and France. Endowed with strong communication skills and a keen sense of performance, I have occupied several other positions throughout my career, such as Project Manager / Product Owner, Scrum Master, Product Line Manager and Senior Business Analyst. I am organized, trustworthy, innovative, and able to orchestrate the execution of any project dealing with tech and non-tech teams. I am driven by the desire to achieve, learn continuously and help team members sharpen their skills. With an agile mindset and a strong adaptability, my leadership and my ability to federate are decisive elements and allow me to communicate effectively with all the stakeholders to carry out the necessary transformations, to structure and consolidate the development of the company. I am also interested in the consulting and personal development fields and I have given multiple training sessions ranging from technical to soft skills. For a potential collaboration or more information, contact me on: [email protected] Specialties: Project Management | Program Management | Artificial Intelligence | Problem Solving | Talent Management | End-User Requirements | Business Plans | Technical Writing | Customer Satisfaction | Agile Methodologies | Systems Analysis | Presales | Report Generation | Product Management | Software Development Lifecycle | Technology Alignment | Performance Measurement | Data Integration | Database Administration | Insurance Technology | Electronic Content Management (ECM) | Business Process & Workflow Management | UML | Quality Assurance| Design Thinking| OKRs.
In my current role, I lead strategic consulting engagements focused on AI enablement and large-scale digital transformation initiatives across the MENA region, partnering with enterprise and government stakeholders to translate innovation into measurable business value. I manage and grow key Named Accounts, acting as executive point of contact and trusted advisor to C-level stakeholders. I oversee client relationship management end-to-end—ensuring strategic alignment, identifying expansion opportunities, strengthening long-term partnerships, and driving account growth through value-led engagement. I have successfully delivered and overseen complex Salesforce transformation programs for leading organizations including Sucafina, Chimera Investments, 7X, Galleria Mall, DHAM, and DMCC. These initiatives span multi-cloud implementations, enterprise process automation, AI-driven use cases, and platform modernization, all successfully deployed and currently live in production environments. I spearheaded the Dubai Holding AI Enablement initiative at DHAM, driving the design and execution of five AI use cases—four of which were delivered ahead of schedule and are actively operating in production. The initiative enhanced operational efficiency, strengthened data-driven decision-making, and accelerated practical AI adoption within core business functions. Beyond delivery and account leadership, I provide strategic oversight and mentorship to a team of 14 consultants, serving as a trusted advisor and career sponsor. I align individual development roadmaps with organizational objectives, foster a high-performance culture, and build capabilities across AI, data, and digital transformation disciplines.
After having successively held the role of the Business Analyst (3 years) and that of Product Owner (2.5 years), the Management entrusts me with the responsibility for the development of a product line (management of 17 employees, budget 1M $). Building on this successful delivery of 17 client projects, in 2018, I took responsibility for all of the company's strategic projects. Thus, I defined and deployed the management of operating activities, procedures and standards. I lead the dedicated teams in direct and transversal management while supporting change in a process of customer satisfaction.