Paris, Île-de-France, France
Haute Couture Brand Builder. Business Driver. Market Maker. I don’t just sell — I build brands that last, in markets that don’t forgive mediocrity. 15+ years at the highest level of premium and luxury beverages — from Moët Hennessy and Maison Krug to Stolichnaya, co-founding Spirit-Brothers, and now leading commercial expansion for NOAM Beer across France, Monaco, Ibiza and Saint-Barthélemy. My territory is international. My language is results. What defines me : A rare hybrid of strategic vision and hands-on execution — equally at home designing a pan-European go-to-market strategy and activating a flagship account on the ground. I’ve built brands from zero, turned around underperforming markets, launched innovations, and consistently exceeded targets across some of the world’s most demanding commercial environments. What I deliver : A rare hybrid of strategic vision and hands-on execution — equally at home designing a pan-European go-to-market strategy and activating a flagship account on the ground. I’ve built brands from zero, turned around underperforming markets, launched innovations, and consistently exceeded targets across some of the world’s most demanding commercial environments. What I deliver : • Full P&L ownership across multi-market, multi-channel operations • Route-to-market built from scratch — distribution, supply chain, team and activation • Sales targets met and exceeded — 3 consecutive years of overperformance • Premium and luxury brand launches across On & Off trade, nationally and internationally • Cross-cultural leadership across France, UK, Europe and global markets • Team building and management — from brand managers to distributor networks The thread across every role : Entrepreneurial mindset. Multicultural agility. Uncompromising standards. Whether inside LVMH or building a startup from the ground up — I operate with a founder’s drive and a director’s discipline. Spirits. Champagne. Beer. Luxury. Results
Market Director | NOAM Beer Some markets don’t forgive mediocrity. France, Monaco, Ibiza and Saint-Barthélemy are among the most demanding in the world for premium F&B, luxury hospitality and lifestyle — and that’s exactly where NOAM chose to plant its flag. Mandate : triple the footprint, double the revenue, build the operation from scratch — in three years. • Defined and executed a full volume growth strategy, channel by channel, market by market • Built the route-to-market from the ground up — supply chain, distribution network and local team • Activated the premium on-trade circuit across flagship venues, top restaurants, bars and hotel groups • Led the launch of NOAM 0.0°, positioning the brand at the forefront of the fast-growing no/low-alcohol premium segment • Shaped a pricing and brand strategy establishing NOAM as the new benchmark in premium beer • Grew from a single local agent to a full commercial, marketing and supply chain operation • Built and led a lean, autonomous team of makers — operating with a CEO mindset in direct partnership with NOAM’s CEO The standard here is unforgiving. NOAM is earning its place at the table.
Haute Couture Brand Builder | International Sales Director For the past 5 years at Spirit-Brothers, I’ve been doing one thing : building premium and luxury spirits brands from the ground up. Co-founder of a company dedicated to the creation and development of an exclusive “haute couture” spirits portfolio — including Mahani Mezcal, Erena Tequila, Celosa Tequila, La Adelita Tequila, The Duke Bourbon, Belle Rive Gin, Gouverneur 1648 Rhum XO, and Romanov Vodka. As International Sales Director, I oversee the full commercial ecosystem : • Leading French and international sales teams, brand ambassadors, and agents across key markets • Building and managing importer/distributor relationships — from onboarding to full activation • Designing go-to-market strategies, P&L forecasts, and market expansion plans • Driving brand visibility in both ON and OFF premise channels • Monitoring depletions, inventory, and growth by SKU to ensure seamless supply chain execution My approach blends strategic vision with hands-on market presence — traveling, observing, activating, and always ensuring our brands receive the attention they deserve
Northern Europe Director | Sales · Marketing · PR · Brand Launch A truly hybrid role at the intersection of sales, marketing, PR and brand building — launching and scaling premium and super-premium spirits across Northern Europe, based in London. Portfolio : Vodka, American Rum, Kentucky Straight Bourbon, Mezcal & Tequila. Markets under direct accountability : UK, Ireland, France, Monaco, Portugal — with support on Switzerland and Ibiza. Sales & brand targets met and exceeded for 3 consecutive years. • Full P&L ownership across import and distribution partners — depletions, shipments, RTM, A&P budgets and QBR management • Activated all channels : wholesalers, C&C, independent retail, supermarkets, national chains, premium bars, clubs, restaurants and hotel groups • Managed and mentored 1 Global Brand Manager and 2 Integrated Brand Managers embedded within key distributors in France and the UK • Led pan-European Key Account strategy : central listings, commercial agreements, and local distributor alignment • Built
International Business Development Manager | Maison Krug — LVMH The bridge between Maison Krug and its markets worldwide — acting as the primary point of contact while leveraging the full internal ecosystem : winemaking, production, supply chain, marketing, legal and Education & Training teams. • Partnered closely with distributors’ brand and commercial teams to drive marketing and sales agendas from strategy through flawless execution • Conducted regular market visits to support, train and activate both trade customers and Moët Hennessy teams — tastings, training sessions, brand immersion • Developed and executed tailored On & Off Premise distribution strategies, ensuring optimal supply, referencing and account coverage across all markets • Monitored qualitative execution of activations, identified gaps and proactively surfaced new business opportunities • Provided markets with the right POSM, communication assets and marketing tools to maximise brand
National Account Manager | Moët Hennessy UK Owned and drove the full commercial relationship with key national accounts across the UK — delivering volume, financial targets and long-term brand equity. • Designed and executed tailored sales strategies aligned with brand plans and annual volume objectives • Delivered On Trade budgeted volumes and NSI targets while managing FTT budgets and hitting DSO objectives • Negotiated and secured annual commercial terms and conditions in
Key Account Manager | Night Channel — Moët Hennessy UK Owned the development of both HIA and non-HIA accounts across the sector — driving profitable brand building and delivering sales targets across the full MHUK portfolio. • Maintained and reinforced Moët Hennessy’s position as category leader in the night channel — volume, brand activations and visibility • Designed and executed creative consumer activations within outlets, bringing brand plans to life with impact • Managed and optimised personal and brand-related budgets within agreed guidelines to maximum effect • Built and nurtured a strong network of contacts across key accounts, maximising brand opportunities and return on investment • Developed and executed tailored sales and marketing strategies aligned with brand and company objectives • Delivered high-quality training and education to trade partners, elevating brand knowledge and advocacy at point of sale