Toronto, Ontario, Canada
I am a strategic and creative marketer that likes to think outside the box. I am a builder at heart, whether it is building brands, experiences, or relationships. I enjoy the process of problem solving and learning wherever possible.
-Managed multi-million dollar budget, leading planning and implementation of all Volkswagen brand events; auto shows, enthusiast events, partnerships, sponsorships, and owner benefits (CRM) activations. -Co-lead social media team acting as point contact for agency. -Negotiated multiple sponsorship/event contracts. -Managed B2C retail marketing campaigns at the dealership level. -Organized fleet management and influencer campaigns.
-Developed and launched CPG beverage brand, supported selling strategy to land major national accounts (including; independents, Farm Boy, Hasty Mart, London Drugs). -Developed and launched 3 separate brands in regulated beverage industry ensuring customer satisfaction and brand compliance. -Conducted deep consumer research to develop brand strategies and go-to-market plans owning projects from start-to-finish. -Developed financial forecasts and market analysis. -Lead team developing packaging, and ingredients ensuring GS1 compliance.
-Managed social media properties: created content, analyzed strategies for improved influence & ROI -Co-lead corporate hosting and event activations for fortune 500 companies -Assisted management in partnerships, scheduling & run-of-show, and implementing sponsorship opportunities for international events