George Bell

FMCG Commercial Leader

Manchester, England, United Kingdom

About

Commercially astute and strategically minded senior executive enjoying rapid progression within a multinational drink and brewing company, facilitating all aspects of revenue / market-share growth and strategic account management. Adopted a motivational leadership style to engage and empower high-performing teams of up to 100 staff facilitating the implementation of pricing strategies while managing trade promotion optimisations. Gathered and distilled data-driven insights to shape pricing, investment, and distribution plans. Sensitively navigated ambiguity to build consensus between stakeholders at all levels while reporting directly to senior decision-makers.

Experience

  • Senior National Account Manager at VCT Europe
    Mar 2025 - Present · 1 yr 4 mos

  • Molson Coors Beverage Company (8 yrs)
    • Strategic Revenue Growth Manager (Sec)
      Nov 2023 - Mar 2025 · 1 yr 5 mos

    • Customer Business Manager (Off Premise) - Morrisons
      Jun 2021 - Feb 2024 · 2 yrs 9 mos

    • Customer Business Manager (Off Premise) - Co-op
      Feb 2020 - Sep 2021 · 1 yr 8 mos

  • Category Manager - Booker at PepsiCo
    Feb 2016 - Mar 2017 · 1 yr 2 mos

  • Category Manager - Tesco, Co-op, Off & On Trade at Miller Brands (UK) Ltd
    Jul 2015 - Feb 2016 · 8 mos

  • Customer Category Manager - Morrisons at Muller Dairy (UK) Ltd
    Feb 2014 - Jun 2015 · 1 yr 5 mos