New Zealand
I help NZ and Australian businesses grow through search. SEO that brings in qualified leads, genuinely engaging content. Services include: Audits (SEO/Content), keyword research, content strategy, local search, tailored guidance and ongoing support for implementation. Tool stack includes Ahrefs + AI Brand Radar, Google Search Console, Screaming Frog, GA4. Agencies I've worked with: Impressive Digital, StudioHawk, Dot the I, Butterfly, and more. Clients include MILKLAB, SEEK, HunterMoss, Team Green Architects and a range of SMEs across travel, architecture, retail and professional services. Transparent, no-BS, responsive. Based in Christchurch and working across NZ and Australia.
- Manage digital marketing activities for growing fashion brand based in New Zealand. Key responsibilities include: - Growing revenue from existing customers via EDM and increasing website conversion rate. Tripled conversion rate in 1 month period July 2018. - Driving customer acquisition via social media PPC campaigns. - Analyse & report on data weekly via Google Analytics & Facebook Business Manager. - SEO - On and off page. Develop and optimise blogs for SEO purposes. Develop keyword research.
- Responsible for execution and optimisation of daily work processes in B2C consumer goods business. - Account manager for more than 20 key accounts, specialising in nurturing existing relationships and identifying new partnerships. - Responsible for hiring and training all delivery drivers. Led team of 10. This team constantly received the highest customer reviews and were referenced as an outstanding feature of the service.
Employed as an in-house writer, my key responsibilities and achievements included: eDM: Curate and manage weekly eDM and subscriber list. Subscriber list grew month-on-month, and the weekly newsletter consistently garnered open rates above 40% ✅ Content writing: Blog posts, press releases ✅
Working with primary school children transitioning to high school. Key responsibilities included: - Preparing students for transition from primary to high school curriculum, improving homework & project grades Result: Transformed students' grades across English, Maths and other subjects by fostering independent learning habits.