Livermore, California, United States
I am an experienced marketing director with a proven track record of bringing innovative computer gaming hardware to market. My expertise lies in developing and executing go-to-market strategies, collaborating with cross-functional teams to achieve effective product messaging, and leveraging market analysis to identify opportunities for growth. I excel at product storytelling, cutting away the specs and features and focusing on end-user benefits to help customers identify which product suits their desires best.
Manage Go-To-Market process for new product introduction, including telling the story of the product, defining product messaging, creative direction, customer profiles, and key product benefits. Coordinate worldwide social media and community teams, leveraging both inbound and outbound communication for direct-to-consumer conversations. Execute global Discord, Reddit, TikTok, Instagram, Facebook, and X strategy guidance and intercompany coordination. Manage Technical Marketing team, which provides how-to content and technical guidance on performance optimizations and assistance pre-sales consume research.
Manage the international technical marketing team, which is responsible for all online technical content for our product lineup, end-user review and question monitoring on etail sites, technical trade show execution, system builds for product photography and industry events, and performance benchmarking and evaluation, as well as various other last-minute requests. Develop worldwide Go-To-Market strategies for component products, including messaging, video, photography, and animations/infographics. Deliver technical sales training to inside sales and vendor partners on topics ranging from the more general (brand identity) to the highly technical (the importance of clean power delivery in regards to overclocking memory).