George Farah

Brand Manager at GSK

Stockholm, Stockholm County, Sweden

About

Experienced Key Account Manager with a demonstrated history of working in the pharmaceuticals industry. Skilled in Vaccines, Antibacterial, Pulmonology, Urology, and Sales Effectiveness. Strong sales professional with a Bachelor of Pharmacy (B.Pharm.) focused in Pharmacy from Aleppo University.

Experience

  • GSK (10 yrs 5 mos)
    • Brand Manager
      Apr 2022 - Present · 4 yrs 4 mos

      Accountable for developing the tactical marketing part of the operational plan as well as providing operational support to the account plans creation (in close collaboration with sales). Accountable for actively contributing into the cross-functional team activities in every account. Translate the strategic part of the plan into operational and tactical elements. Gaining customer insight by regular co-drives and own scheduled interaction with the Field Force to develop marketing opportunities accordingly. Provide relevant inputs to financial forecasting and support A&P spend management. Driving performance with the use of analytics, KPI and dashboards/tools. Target right customers with right channels and optimized frequencies as well planning a relevant MCM mix to ensure an omnichannel experience for our customers. Selecting and adopting global and cluster customer material.

    • Regional Access & Specialist KAM Respiratory
      Jan 2021 - Apr 2022 · 1 yr 4 mos

      Open the full potential for GSK respiratory portfolio by gaining regional access/preferential recommendation. Ensure GSK has a good understanding of the regional external environment impacting the current and future performance within the respiratory area. Ensure GSK can make well informed decisions in my area to maximize opportunities and minimize threats for our current and future respiratory portfolio. Responsible for building and upholding network(s) of relevant stakeholders on regional basis.

    • Key Account Manager
      Sep 2016 - Jan 2021 · 4 yrs 5 mos

      My role is to develop and implement strategic business plans to drive sales growth for the respiratory portfolio with targeted health care professionals. Ensuring maximization of opportunities in my accounts. Work closely with other KAM colleagues and align with marketing and all cross-functional partners to ensure efficient execution and implementation for the marketing activities and campaigns in order to achieve optimal business results and growth.

  • Recruitment Coordinator at Inbound Excellence
    Oct 2015 - Feb 2016 · 5 mos

    Working as recruitment coordinator by assisting in the review of job seekers.

  • GlaxoSmithKline ()
    • Team leader
      Jan 2011 - Aug 2014 · 3 yrs 8 mos

      Team leader for the respiratory products (Seretide, Avamys, Flixonase,Ventolin); the job purpose is to support, coach and lead the sales team of 5 professional sales representatives in order to achieve the assigned annual sales target and GSK’s desired performance, managing the team to drive revenue growth, develop and motivate the salespeople by understanding individual motivators, evaluate individuals and team performance. I have worked for many special projects with the sales representatives in my team as preparing for some continuous medical education sessions for asthma and COPD and launching some new products,

    • Senior Medical representative
      Mar 2010 - Jan 2011 · 11 mos

      the job purpose was to support the sales manager, leading by example, being accountable within the team for storing, distributing and managing all GSK resources like promotional materials and samples. Produced and utilized monthly product analysis reports and quarterly target routing list of key prescribers.

    • Medical Sales Representative
      Apr 2005 - Feb 2010 · 4 yrs 11 mos

      the job purpose was to serve as the link between GSK and healthcare professionals. Responsible for growth in sales, volume, and market share in my territory. Developed relationships with and gain access to difficult to see physicians.