Germany
- Governed the sponsorship portfolio and decision processes. - Drove growth through strategic partnerships by identifying opportunities, shaping deal structures, and building activation roadmaps.
Directed projects end-to-end from briefing and analysis to concept, delivery, and implementation, managing resources, budgets, and quality.
- Developed sponsorship strategies and valuation logic (partner fit, category strategy, packaging, pricing narratives) to support commercial growth. - Led pitch and renewal processes, Q&A handling, and negotiation preparation. - Designed activation concepts from idea to execution including touchpoints, content/influencer angles, event integration, and measurement frameworks.
- Managed partner activations end-to-end including timelines, budgets, stakeholder approvals, and external vendors. - Set up reporting and KPI tracking for deliverables and campaign outputs, turning insights into improved renewals and upsell proposals.