Barcelona, Catalonia, Spain
If the speed of change in higher education feels fast today, just wait until tomorrow. Student and employer expectations, trust, migration patterns, AI and new global destination markets are all reshaping the sector. Yet many institutions still respond with yesterday’s playbook: - You've got more channels than cable TV - Your content sounds suspiciously like Claude wrote it. - And let's not talk about the brochures. You still have an unopened box from 2023. It's expensive, unsustainable and indistinct. I help universities and education brands decide what needs to change quickly — and what should stay strategically timeless. That includes: Distinctive brands in crowded markets Sharper positioning Trust-led marketing Employee advocacy Smarter growth systems Better use of AI I’m Co-Founder of Hubbub Labs marketing agency and Serveis Lingüístics de Barcelona - a language sector cooperative. I work with education organisations on strategy, creativity and growth. I also speak and write about education marketing. If your institution or brand needs clearer positioning, stronger demand, or a smarter response to a changing market, drop me a line before you book in the next print run: Calendly.com/hubbublabs
I teach students learning about how brands create meaningful connections with their customers using storytelling techniques. We explore the role of content marketing in communicating the values of a brand.
Master in Project Management: Team Performance and Stakeholder Module
I am a founding member of SLB, and helped conceptualise and develop cooperative statutes and programmes. I have been involved mostly in digital projects, including overseeing and project managing the development of our website. I am a former consulting member of the executive council.
- Direction and cooperative aims - Marketing plan coordination - Website development project manager - Website and blog copy management and editing - Development of online membership services - Content Creation - Membership marketing services - including social media content development
Since 2012, I've spoken at conferences, delivered workshops and talks at company private events - as well as online speaking work, including webinars. I've been invited to speak in Spain, Poland, the UK, North America and Australia. Some past engagements include: TESOL Spain Geneva Business School Innovate ELT EUNICE Conference, Poznan EdSummit Madrid English UK Marketing conference FreedomX Fest British Council Teacher training webinars PIE Live Australia, Europe and North America