London, England, United Kingdom
Responsible for press & TV advertising output liaising with external agencies. Ensuring all ads are accurate, on budget and on time, as well as optimising our activity through research. Briefing creative campaigns that work across all marketing channels. Excellent knowledge of brand guidelines and responsible for brand guardianship.
My role involved providing central marketing support for the global retailer network of McLaren Automotive, as well as the dealer network of BMW UK Ltd. It was my responsibility to oversee and control the production of advertising or marketing materials, including CRM, social, press and digital. In addition, as a curator of the marketing toolkits for both of these clients I was able to apply my strategic skills to encouraging a diverse network of dealers/retailers to align with central campaigns and strategy. I also had responsibility for reporting on the toolkits and providing recommendations for improvements to support central strategic goals. During my time at HPS I also took worked on pitches and gave regular presentations to clients and the agency in marketing masterclasses, including Creative Briefing and Visual Content.