Accra, Greater Accra Region, Ghana
With over 10 years of experience in the telecom industry, I am the Head Usage and Retention at AirtelTigo Ghana, where I lead a team of marketing and data analysts to design and implement customer-centric and data-driven strategies that increase the loyalty, satisfaction, and revenue of our user base. I have a strong background in product management, pricing, and customer value management, as well as a BSc in Geomatic Engineering from Kwame Nkrumah' University of Science and Technology. My mission is to leverage my expertise in GIS and data analytics to create innovative solutions that enhance the user experience, optimize the network performance, and improve the market share of AirtelTigo Ghana. I am passionate about delivering value to our customers, partners, and stakeholders, and empowering my team to achieve excellence and growth. I have successfully launched multiple campaigns and initiatives that have boosted the usage and retention rates, reduced the churn and acquisition costs, and increased the ARPU and NPS of our customers.
Duties are but not restricted to Analyze spatial data for geographic statistics to incorporate into relevant documents and reports Ensure the success of the Trade Classification Project through: Effective Project Management and Supervision Efficient Budget Management & Control Facilitate the development of effective Territory Coverage through: Updated outlet census Aligned outlet Classification Uniform outlet Grading Defined visit frequency norms Facilitate effective Route Management through: Updated customer master list Updated route and journey plans Updated and documented coverage strategy Review Territory Demarcation by: Proposing changes in the existing territories to the NSM/RSM where necessary Ensure data consistency and reliability through Training, Coaching and Supervision of: Outlet census Field Enumerators Outlet census Field Supervisors Outlet census Data enterers Training on common data language and classification criteria: Nestlé field sales force Distributor salesmen"
Duties are but not restricted to, Training: Carry out classroom training of van salesmen and sales coordinators on journey plan construction and compliance Assist in the training of the use of the Hand Held Terminal Field Accompaniment: Plan, execute and document field accompaniment of van salesmen Data Preparation and System set-up: Ensure that the following are updated for each distributor prior to system upload prior to go-live; Customer master list Route/ journey plans Credit customers list SKU/ SKU codes Warehouse and sales van stocks DMS 1 roll-out support: Carry out assigned responsibilities as per the roll-out calendar Assist in the hyper care of the distributor after go-live "