George Rowe

Motion, Brand & Graphic Designer

Greater Brighton and Hove Area

About

With over a decade of experience in graphic and motion design. Described as a highly driven process based designer with the mind of a marketing executive. Managing brands along with the roll out and management of branded assets throughout B2B businesses, which resulted in increase in conversation to sales pipelines. Producing and delivering high-quality and engaging digital social, ads, email and websites. Highly skilled in creating animated motion design, and all things print. An advanced understanding of applied context resulting from a background in marketing, visual merchandising and four-colour digital printing. An inquisitive and process-driven mind, and adaptable to any software including Adobe, Figma, and Blender.

Experience

  • Creative Designer at Space.
    Oct 2024 - Present · 1 yr 9 mos

    Creative Designer at a strategy-led agency, involved in projects across digital, print and motion. Working closely with a small team to produce thoughtful work for clients in events, healthcare and technology. A focus on clarity, consistency and careful craft, shaping ideas into refined outcomes while managing deadlines and responding to feedback with intent and attention.

  • Freelance Motion, Brand & Graphic Designer at Freelance
    May 2014 - Present · 12 yrs 2 mos

    Using my skills and background I have established my own freelance services within graphic design and branding. Offering an array of design and branding services, from logo conception through to social media content and web design, for small and medium sized business. I have an open approach to interpreting design briefs from clients to provide detailed and unique solutions. Customers including: - EveryYouth - National Association of Head Teachers - Gemma Bishop London - The Old Vol Pub - Limoncello Restaurant - ASK Electrical - Jenny Loves - Cove Hair

  • Senior Motion & Graphic Designer at Muzz
    Mar 2024 - Oct 2024 · 8 mos

    A Senior Graphic Designer of the design studio within the marketing team, focussing on the Europe and North Africa regions. - Designed and managed motion graphics templates, including animated text, icons, and MOGRTs, for seamless integration into both short and long-form content videos and ads. - Developed animated mobile app screens by transforming Figma assets for product feature videos. This work led to a video showcasing the app’s social features, which was highlighted in a Wall Street Journal video article. - Created videos and static imagery for App Store listings in multiple regions and languages, leading to higher conversion rates. - Designed on-brand ads to boost awareness and drive user conversions, utilising expertise in motion graphics, video editing, and colour grading. - Produced additional marketing materials, including social media posts, video thumbnails, email assets, roller banners, merchandise, and posters, ensuring cohesive brand messaging. - Collaborated with the studio lead and team to align the in-house brand by creating comprehensive guidelines for branding, UGC, photoshoots, and press releases, contributing to a unified brand identity.

  • Brand Manager & Motion Designer at Thrive
    Jan 2022 - Dec 2023 · 2 yrs

    Headed up Thrive's in-house branding, as part of the Marketing Team. To provide a holistic approach to the look, feel and culture of Thrive. - Rolled out a new brand and website within 3 months, whilst taking on board stakeholder’s feedback and managing a small team and tasks to maintain business as usual. Resulting in a 100% text accessibility. increased consistency and hierarchy across all products and services. - Contributed to over 60% of pipeline leads as a Marketing Team, an increase of 20% from YoY. Increasing enterprise leads by over 65%. - Working with teams across the business to improve efficiency by creating new briefing processes, and fully customisable sales videos and documents. From prospecting, sales, implementation to customer success and renewals. - Played a vital role in events for conferences and customers. Created stand and venue graphics, video showreels, animated slides, and AR filters. Role of stage manager to manage the agenda of the day, including cues for lights, music, visuals, and keynote panel speakers. - Creation of marketing and sales collateral. Including merchandise, brochures, flyers, customer renewals, proposals, welcome packs, posters, and roller banners.

  • Senior Graphic Designer at Inspiring Learning
    Jan 2020 - Jan 2022 · 2 yrs 1 mo