City of Cape Town, Western Cape, South Africa
Provide high end top quality clinical support for electrophysiology cases on advanced 3D mapping systems, recording systems, RF generators and all other peripheral equipment and products. Supporting cardiac device companies, hospital groups, cardiologists, electrophysiologists and allied professionals in the successful planning and implementation of cardiac projects, more specifically electrophysiology.
Supporting cardiac device companies, hospital groups, cardiologists, electrophysiologists and allied professionals in the successful planning and implementation of cardiac projects, more specifically electrophysiology. Provide high end top quality clinical support for electrophysiology cases on advanced 3D mapping systems, recording systems, RF generators and all other peripheral equipment and products.
Use relationships with key opinion leaders to capture market share. Analyse and outline the market potential. Create a marketing model that outlines opportunities per account. Develop and build a solid marketing strategy to create awareness of the Biotronik EP portfolio. Adapt global marketing strategy to fit local markets. Liaise with head office marketing in Berlin to ensure alignment with key strategies and product launches. Manage sales cycle and sales representatives for both capital equipment and catheter consumables. Manage divisional profit and loss statement. Participate in customer and employee training on clinical electrophysiology and Biotronik products. Participate in clinical field support where need be.
Increase Market Intelligence: Create a market model that outlines opportunities by center. Increase customer preference for companies' products. Upgrade organization to tackle next level opportunities. Develop marketing messages for the sales force and provide product trainings. Refine market intelligence for all divisional segments. Develop a strategy to capture market share in key accounts. Increase capital equipment utilization and install base. Participate in customer training on Cardiac Rhythm Management and Electrophysiology. Participate in clinical field support. Establish marketing budget and provide recommendations for Sales team. Establish synergy opportunities with other divisions. Develop relationship with KOL’s. Liaise with European marketing to ensure alignment with key strategies and product launches. Organize and/or support all Electrophysiology and Coastal events on the field. Provide monthly market analysis and activity report.