Georg Strasser-Müller

Country Manager | Sales Director | Scale-up | P&L Management | Commercial & Sustainability Leader | SaaS | Platform and marketplace expert | Food Retail | HoReCa

Vienna, Vienna, Austria

About

Managing Director & Country Sales Director – Too Good To Go (Austria & Switzerland) I am a commercial leader with a track record in SaaS, marketplaces and food retail with +10 years of experience in managing high performance teams and organizations. As employee #1 in Austria, I built Too Good To Go Austria from the ground up - scaling from launch to 50 FTEs, 7,000+ partners, and 2.5M+ users in a complex matrix organization. Responsible for GTM strategy, revenue growth, enterprise partnerships, cross-country expansion, and operational excellence. Core Competencies & Experience: - Scale-Up & Market Expansion: Led high-growth teams across Austria and Switzerland. Built and scaled marketplace operations, SaaS & PaaS partner solutions, and cross-functional commercial structures. - Commercial Strategy & Sales Leadership: End-to-end responsibility for GTM, sales, key account management, pipeline development, forecasting, and delivering sustainable revenue growth. - P&L & Operational Management: Full P&L responsibility, and execution within a multi-country matrix. - Enterprise Partnerships: Strong network and experience across food retail, hospitality, FMCG, and public institutions. Skilled in complex stakeholder management and long-cycle enterprise deals. - Public Affairs & External Relations: Extensive media and public speaking background (300+ interviews, keynotes, and panels). Experienced spokesperson on sustainability, food waste, and leadership. Effective in governmental and regulatory engagement. Sales, Key Account Management, Operations | Full P&L Ownership | Marketplace & SaaS/PaaS Growth Leadership

Experience

  • Too Good To Go (7 yrs 2 mos)
    • Country Director Austria & Switzerland
      Mar 2023 - Present · 3 yrs 5 mos

      Managing Director (MD) & Country Sales Director Austria & Switzerland; full P&L responsibility, cross-functional leadership in matrix; spokesperson for both markets. - Build enterprise relationships across retail/HoReCa/public institutions, driving sustainable revenue and retention - Led national sales strategy (SaaS/PaaS, B2B), aligning GTM, operations, and communications to drive scalable growth - Manage marketplace with >12,000 partners and >6 Mio users

    • Country Director Austria
      Jun 2019 - Feb 2023 · 3 yrs 9 mos

      Managing Director and first employee for the Too Good To Go Austria branch with full P&L responsibility. - Hired and built the team from 0 to 40 FTE - Full P&L responsibility - Go-to-market strategy from scratch - Achieved hyper-growth - Scaled the business from 0 to more than 7,000 food partners and 2,500,000 registered users in Austria - Speaker and interview partner in > 300 instances (national broadcast, expert magazines, podcasts, ...)

  • Lecturer at Hochschule Burgenland
    Sep 2022 - Present · 3 yrs 11 mos

    Teaching Master's classes in environmental economics, climate politics and macroeconomics.

  • Lecturer at Fachhochschule Wiener Neustadt
    Nov 2021 - Present · 4 yrs 9 mos

    Having graduated myself from Fachhochschule Wr Neustadt with both a Bachelor’s and Master’s degree it has ever since been my interest to give back to students from my alma mater. Right now I enjoy giving lectures on sustainability, social entrepreneurship and social business.

  • Expert for Change at Social Impact Award
    Nov 2019 - Present · 6 yrs 9 mos

    As Expert for Change I help and support ideas and social business entrepreneurs that have the potential to be next game changer and that really make a difference. I draw on years of experience within sustainability, international development, and business.

  • Corporate Responsibility Manager at HOFER KG
    Feb 2015 - Jun 2019 · 4 yrs 5 mos

    Responsible for leading a team of Corporate Social Responsibility Experts on Sustainability, Communication ("Heute für Morgen"), CO2 reduction, Corporate Citizenship, and Corporate Volunteering. I am particularly proud of having developed and executed a nationwide philanthropy strategy, and a number of food waste programs that reduced waste significantly.