Zurich, Switzerland
I lead Sales Applications at MAAG Group with a clear focus on digital sales transformation in complex industrial environments. My work sits at the intersection of sales, engineering and IT – connecting CPQ, CRM and ERP to enable structured, scalable and efficient sales processes. The goal is simple: Reduce complexity and turn it into clarity. From handling complex configurations to integrating order processes into ERP systems, I focus on making sales faster, more transparent and more reliable. Background: From product management into digital sales, with a strong understanding of both technical products and commercial processes. Focus areas: • CPQ (Configure, Price, Quote) • CRM & customer-centric processes • ERP integration • End-to-end sales processes (RFQ to Order) Always interested in exchanging ideas around digital sales and industrial transformation.
Leading global Sales Applications at MAAG Group with focus on digital sales transformation. Key responsibilities: • Ownership of CPQ, CRM and sales-related system landscape • Driving integration into ERP and downstream processes • Enabling scalable global sales processes across business units Key achievements: • Evolved CPQ landscape to support complex industrial configurations • Established foundation for end-to-end digital sales process • Increased transparency in pricing, configuration and order structure • Driving introduction of AI-driven sales capabilities
Responsible for CPQ implementation and development within the Pumps division. • Built and scaled CPQ capabilities for complex product configurations • Defined pricing and configuration logic • Enabled structured sales processes across regions • Acted as bridge between Sales, Engineering and IT