Georg Schmickler

Travel Industry Executive Driving Innovation, Growth & Guest Experience Excellence

Geneva, Geneva, Switzerland

About

Georg is a result-orientated interdisciplinary thinker with a high level of entrepreneurial spirit and business appetite. He is a passionate manager with more than 8 years work experience in the travel and transportation industry. He is dedicated to leadership, strategy, planning, communication and business analysis. With his distinct experience in leading cross-functional projects of diverse international stakeholder groups, he has been able to successfully proof strong relationship building skills and accomplishing high principles of target performance. Essential part of his personal and intellectual curiosity is to constantly improve standards, display values, manage with accuracy and combining passion with fast paced progress and sense for challenges. His time at Stanford University has been a high-reaching opportunity to scale his leadership skills, entrepreneurial spirit, sense for innovation and creativity. He developed a KPI based and lean approach for handling strategic and operational matters such as start-up planning and drafting high quality strategy papers. Georg loves to excel in a fast moving, innovative and customer centric environment. He likes to build bridges inside organizations and outside to new markets. Fact based decision making as a growth catalyst and inspirational team lead are business ethics Georg strongly identifies himself with. His dedication to the travel and transportation industry, cultural sensitivity, and desire to make the difference, is together with his professional experience what makes him a business pioneer.

Experience

  • MSC Cruises ()
    • Senior Vice President Onboard Revenues
      Jan 2025 - Present · 1 yr 7 mos

      • Full P&L responsibility for all onboard products across MSC Cruises’ 22+ vessels and the Explora Journeys fleet • Own a €2bn annual revenue portfolio, with full accountability for growth, profitability, capital allocation, and EBITDA delivery across Casino, Beverage, Retail (General & Luxury), Spa, Internet, Shore Excursions, Art Gallery, and Private Islands • Lead a global, multi-disciplinary organization spanning commercial, digital, and operational functions to maximize profitability and elevate the guest experience • Drive strategic transformation through advanced pricing systems, digital revenue management, and loyalty program innovation • Define the global onboard revenue strategy in alignment with the Chief Executive Officer and Executive Chairman, ensuring sustainable growth and operational excellence • Member of the Global Leadership Team, reporting directly to the Chief Executive Officer of MSC Cruises

    • Chief Business Development Officer
      Dec 2023 - Jan 2025 · 1 yr 2 mos

      • Held P&L responsibility across the DACH markets (Germany, Austria, Switzerland) and the BeNeLux countries (Belgium, Netherlands, Luxembourg) for the brands MSC Cruises as well as Explora Journeys, driving revenue growth, market performance, and brand leadership • Directed the global commercial performance of the MSC Yacht Club, the company’s luxury ship-within-a-ship concept • Established the strategic and organizational framework that laid the foundation for today’s global Onboard Revenue Division • Reported directly to the Chief Executive Officer, leading strategic growth, commercial development, and innovation across the brands MSC Cruises as well as Explora Journeys

  • DERTOUR Group (8 yrs 10 mos)
    • Chief Executive Officer - Group Hotel Division
      Jan 2021 - Dec 2023 · 3 yrs

      • Responsible for a global portfolio of >100 hotels under the brands Aldiana, Playitas, Sentido, Club Calimera as well as COOEE • Create, communicate and implement the organization's vision, mission, and overall direction • Lead the development and implementation of the overall strategy • Formulate and implement the strategic plan that guides the direction of the business • Oversee all business activities to ensure the desired results are consistent with the overall strategy and mission • Looking at potential hotel acquisitions in order to grow the portfolio and enhance shareholder value

    • Senior Vice President Corporate Strategy and M&A
      Sep 2017 - Jan 2021 · 3 yrs 5 mos

      • Drive all corporate strategy initiatives to ensure successful achievement of long-term business outcomes and results • Direct the strategic planning process throughout the organization, partnering with the executive team and business units on strategy development • Act as a key advisor to Chief Executive Officer on critical changes in the competitive landscape, global marketplace and external business environment • Identify, analyze and present new businesses opportunities in accordance with the group’s long-term strategy • Serve as key liaison between cross functional teams to identify, analyze and capture synergy opportunities

    • Leading Advisor to the CEO
      Mar 2015 - Aug 2017 · 2 yrs 6 mos

      • Work with initiative sponsors and lead cross-functional teams to execute projects, deliver results, and ensure organizational ownership • Perform quantitative and qualitative analysis to frame and solve key strategic and tactical business issues for entire DER Touristik Group • Define, plan and manage a large, diverse portfolio of projects to completion, on-time and on-budget • Present findings and recommendations to the Senior Executive Board • Manage external consultants and internal team resources

  • Member of the Supervisory Board at Aldiana GmbH
    Oct 2020 - Dec 2023 · 3 yrs 3 mos

    Supervise the Board of Directors policies, promote the general affairs of the company as well as challenge and approve the strategic direction

  • Member of the Supervisory Board at EXIM tours
    Jan 2018 - Dec 2023 · 6 yrs

    Supervise the Board of Directors policies, the general affairs of the company and its affiliated enterprises, as well as challenge and approve the strategic direction

  • Consultant at Lufthansa Consulting
    May 2014 - Feb 2015 · 10 mos

    • Responsible for managing medium and larger projects and project teams or several teams of consultants and clients personnel. • Support proposal preparation in coordination with the Commercial Solution Group Leader and participate in sales pitches. • Independently create tailored consultancy services and problem solutions, take responsibility for developing consultancy strategies and consultancy tools and methods with a commercial focus on airlines (Revenue Management, Pricing, Sales Distribution and Digital Transformation) • Prepare and present case studies, publications, speeches and represent Lufthansa Consulting on public occasions (such as conferences, fairs, exhibitions) on behalf of the Commercial Solution Group. • Assume an active role in internal knowledge transfer and knowledge management by finalization of project documentation, preparation of lessons learned and case studies, filing according to Lufthansa Consulting standards. • Actively participate in the work of Solution Groups and participate in company-wide tasks (e. g. introducing and training new employees, optimizing internal processes, participating in internal projects and working groups).