Vienna, Vienna, Austria
I help Consumer Health, Nutrition and FMCG companies build new growth platforms — by translating science, consumer insight and technology into commercially winning products and scalable business models. Over the past 15+ years I have built this track record across venture building, strategy consulting and international corporate leadership. My approach follows a consistent pattern: identify where the existing solution is fundamentally failing the consumer, build something better, and scale it. My core strength is aligning R&D, Marketing, Sales and Operations into one integrated innovation team — where science, technology and commercial execution move together. As CEO & Co-Founder of DR.OWL®, that meant replacing pills and powders — inconvenient, poorly absorbed and easy to abandon — with drinkable solutions that are enjoyable, effective and carry a higher nutrient load. The result was the LNT® Platform: 2M+ units sold, 79% consumer preference for the format, 65% of users becoming heavy users — strong proof of adherence, habit formation and format superiority. Licensed to global corporations. At Henkel, one concentrated Persil pod replaced bulky and messy powder detergent boxes — turning a commodity into a premium, high-margin format. At Simon-Kucher & Partners, I built the commercial rigour that underpins both. This combination of founder experience, corporate scale and strategic discipline is what I bring to Consumer Health, FMCG and HealthTech companies — and to early-stage health ventures. Keynote speaker at Drinktec, Harvard Entrepreneurship Conference and TV formats like 2 Minuten 2 Millionen. German Drink Innovation Award 2024. My long-term focus is AI-driven preventive health systems and platform technologies that increase healthspan at scale — the next category ready to be created. If you are building that future — let's connect.
Dr.Owl transforms traditional pill-based supplementation into fast-acting, highly concentrated drink systems through its proprietary Liquid Nutrient Technology® (LNT®) — enabling enhanced nutrient uptake, superior consumer experience, and scalable commercial models. www.dr-owl.com LNT® enables the compounding of high active loads (>10,000 mg) in a highly concentrated liquid format designed for rapid absorption and perceptible effects from first use. The platform supports direct-to-consumer scaling, international expansion, and licensing to global supplement and healthcare corporations. Engineered as compact liquid pods, the system reduces packaging material by up to 90% and lowers CO₂ emissions along the supply chain by up to 95% compared to conventional ready-to-drink formats. Dr.Owl NutriHealth® builds the technology platform enabling the next generation of Supplements.
Advising early-stage and growth-stage ventures in HealthTech, Nutrition and FMCG on strategy, business model development and commercialization. Development of revenue models, go-to-market strategies and business plans, strengthening fundraising readiness and investor communication. Acting as a sparring partner to founders and leadership teams, supporting the transition from innovation to scalable, market-ready businesses. Contributing hands-on operational expertise across marketing, sales, product and partnerships, drawing on founder and P&L leadership experience.
Global industry segment leader - Engineering Service Provider Program management of international and global Sales and Strategy projects Practice group global leadership team - Division Engineering & Energy Leadership team Vienna office Speaker and Trainer Simon-Kucher University Mentor Key achievements: won 3 new global key accounts, introduced “Sniper” acquisition process, and developed the Sales Backbone methodology adopted internationally.
Project leader for international and global Sales and Strategy projects Practice group global leadership team - Division Engineering & Energy Leadership team Vienna office
Managed Persil & Pril across 32 countries (e.g., Russia, Turkey, Poland). Led Persil Pods rollout, transforming powders into a sustainable, high-margin format. Led major strategic initiatives in Turkey and Russia. Winner Henkel Innovation Power Cup 2010 Award. Recognized for inspiring cross-functional teams and delivering breakthrough innovation in competitive FMCG categories.
Assistant Brand Manager Persil, Dixan, Fewa, Lysoform, Blue Star, etc. Developed and launched Austria’s first hand sanitizer (Lysoform Fresh Hands). Best Performing Brand Award 2009.
Strategic Planning for Renault, Coca Cola, L'Oreal