Selangor, Malaysia
I am a seasoned Commercial and Marketing Leader with extensive experience in B2B & B2C business & channel/partner development, business & sales strategy, product development & management, stakeholders management, and marketing strategy development in industries relating to cloud based smart lighting system, SaaS, IoT, AIoT, ESG, Solar, Green Mobility, Smart City and E&E. Over the course of my career, I have developed professional experience in Malaysia and Singapore with coverage across Thailand, Brunei, Cambodia, Myanmar, China. I have enjoyed success in growing sales with strategic marketing plans. Additionally, I have an Entrepreneur mindset with an outstanding track record in business development, managing product life cycles and exceptional competence in go-to-market plans and business strategies. My professional experience has taught me to keep learning to enrich my knowledge to stay ahead of the dynamic business landscape and trend, stay agile, be positive, be a team player, be a good listener, and be able to lead and walk the talk, be a leader, not a boss. I believe these values and skills are keys to a successful and fulfilling career. My key functional strengths include Business Development, Channel Marketing, Data Analytics, Marketing Strategy, Product Development, Product Management, Product Marketing, Revenue & Margin Accountability, Stakeholder Relationship Management, Strategic Leadership, Team Supervision & Development, Detail-oriented and Effective Communication. I love meeting new people and learning new things, so please feel free to say hello. For new opportunities, I can be reached through this profile.
Lead and manage AI, IoT country commercial operations sales team, and technical system support engineers, take the pivotal role in generating revenue in assigned segment / territory and lead the all teams in getting key systems and solutions specified, driving target, revenue & profitability for company. I also supervise and provide on-site support to the teams, while developing sales through engagement with End users, Consultant, Specifiers and Contractors. • Commercial Strategy: Spearheaded the design and execution of comprehensive commercial strategies for Smart IoT Lighting, AIOT traffic light control system, consistently achieving sales targets and driving significant market growth. • Financial Management: Managed budgets and P&L metrics, aligning all commercial activities with core business objectives and optimizing financial performance. • Market Analysis & Business Development: Conducted in-depth market intelligence to develop strategic business and pricing plans, successfully identifying and capitalizing on new commercial opportunities. • Stakeholder & Client Relations: Built and maintained profitable partnerships with key stakeholders while overseeing client acquisition, distribution channel expansion, and superior customer service delivery. • Cross-Functional Collaboration: Partnered with diverse internal teams (R&D, Marketing, Supply Chain, etc.) to ensure cohesive strategy execution and organizational alignment. • Leadership & Development: Directed commercial team operations, managed performance metrics, and implemented training initiatives to enhance team capabilities and foster a high-performance culture.
Oversees the entire commercial operations of the country sales team, lighting designers and technical system support engineers, take the pivotal role in generating revenue in assigned segment / territory and lead the all teams in getting key systems and solutions specified, driving revenue & profitability for Davex. I also supervise and provide on-site support to the teams, while developing sales through engagement with End users, Consultant, Specifiers and Contractors. Responsibilities: 1) Develop and implement commercial strategies according to Davex system and solutions goals and objectives aiming to meet quarterly and annually sales targets, accelerate growth and ensure market differentiation. 2) Develop and manage budgets and financial performance metrics to ensure that commercial activities are aligned with the overall business strategy. 3) Conduct market intelligence and analysis to create detailed business plans on commercial 3) opportunities (such as expansion, business development etc.) 4) Understand the requirements of existing Davex customers to ensure their needs and sales targets are being met 5) Expand new customers pools, channel expansion and manage client relationships (new and existing) 6) Collaborate with and coordinate diverse teams (marketing, supply chain, demand planner, engineering etc.) 7) Build and maintain profitable partnerships with key stakeholders 8) Monitor performance of commercial activities using key metrics and prepare reports for the leadership team. 9) Assist in setting financial targets and budget development and monitoring. 10) Develop and manage commercial agreements with customers and vendor 11) Ensure essential training and development of the team 12) Direct, manage all the commercial activities 13) Direct, manage and monitor the overall performance of the commercial team members 14) Effective liaison, support and assistance between commercial activities/departments and rest of the organization.
My responsibilities include planning and implementing GTM strategy, account-based marketing, and market activation plan for products NPI. I am responsible for liaising with cross-functional teams to ensure successful product launches, sales activation and growth. Additionally, I build a product roadmap, phase-in phase-out plan, content, sales tools and product training and demonstration Noteworthy responsibilities and career highlights in this role include • Conduct monthly commercial meetings for review, competition, insights, performance, gap analysis and intervention • Coordinate with stakeholders for engagement events, webinars, product training, demonstration and pilots • Resolve complex customers' complaints, quality issues, and feedback to ensure positive NPS scores • Plan MTS, MTO, Sales & OP, QxP to ensure timely billing and manage slow-moving/EOL inventory • Prepare and submit monthly/quarterly sales and IGM forecast • Develop local ecosystem partnerships and prepare tender spec-in • Manage SAP vistex pricing waterfall, CPQ, channel pricing policies, channel rebate • Oversee Local 4 Local portfolio manufacturing with local co-maker to support the sales team • Received Outstanding Performance & Contribution Awards in 1Q22, 2Q22, 3Q22 • Readjusted product pricing and repositioning to meet new GTM strategy aligned with global initiatives • Repriced portfolio to recover channel low margin (<31% MoM) to healthy targeted margin of >40% MoM
My responsibilities include defining, implementing and monitoring the marketing strategy and activation plan. I was responsible for collaborating with cross-functional teams to ensure sales, profitability and NPI first-year sales. Additionally, I support the market launch and growth plans and solve the market's support needs & issues. Noteworthy responsibilities and career highlights in this role include • Facilitate launching plans and events, dialogue/webinar and product training • Ensure timely completion of WAVE initiative and improve customer satisfaction NPS • Define product portfolio, system & services, specifications, pricing, distribution and promotion plan • Implement policies and strategies to drive sales and achieve growth targets • Manage slow-moving or outdated inventory and launch promotional sell-in and sell-through program • Resolve inventory planning & issues and S&OP, QxP planning • Activate INTERACT IoT for public lighting system (IA City, IA Sport, IA Landmark) • Develop SmartCities local ecosystem strategic partnership • Drive local-for-local portfolio manufacturing to support sales required L4L SKU • Oversee MCM eCat maintenance • Received numerous Quarterly Performance Awards and Signify Excellence Competition Award ASEAN 2020 • Resolved complex issues and local certification disputes with the certification authority • Represented Philips lighting in the Malaysia lighting standard drafting workgroup • Sourced, negotiated, and setup subcontract agreement with a local manufacturer of street lights and delivered first sales of 8000 pcs in 2019-2020 • Planned and executed large-scale projects: o First Baselogic smart tunnel lighting management system integrated with SCADA Malaysia at Menora Tunnel o First IoT cloud-based Citytouch street lighting control system on Malaysia's highways nationwide o First in ASEAN lighting integrated system for Sultan Ibrahim Football Stadium, Gelang Petah, Johor
I was appointed to champion product portfolio, roadmap, design innovation for new products and custom design in SSL. I was responsible for liaising with local and overseas cross-functional teams on new product launches. My responsibilities include executing all product lifecycle activities and defining prioritization. Noteworthy responsibilities and career highlights in this role include • Create product requirements & development programs with ROI analysis and schedule • Develop product pricing, positioning strategies and competitive intelligence • Lead strategic supply chains with manufacturers in SEA, Taiwan and China • Define product positioning and key message and formulate robust marketing collateral • Run beta and pilot programs with early-stage products and sample • Head the business development team to expand and penetrate unexplored market segments • Introduce products and solutions to prospects and potential customers • Ensure seamless operational functions and improvements • Build robust relations with customers and oversee contract negotiations • Provide internal product and lighting application training to business development teams • Recruit, manage and supervise the lighting project team • Planned and executed various major projects: o W Hotel KLCC, turnkey lighting solution with Tropicana and MCC o Hilton Garden Inn, Puchong, with Millennium o Eco Sky façade, Selayang with Ecoworld