Geof Hammond

About

Experience

• Senior Consultant at Allison Partners, LLC
  Sep 2013 - Present · 12 yrs 10 mos

• Adjunct Professor - Business Principles of New Product Innovation at Virginia Commonwealth University DaVinci Center
  Aug 2012 - Present · 13 yrs 11 mos

• Director / Innovation at Prophet Brand Management
  Aug 2010 - Sep 2013 · 3 yrs 2 mos

  Led client innovation projects across variety of industries and objectives; including strategic growth, brand strategy and product development.

• Brand Manager, smokeless and adjacent new products at Philip Morris
  Jun 2008 - Nov 2011 · 3 yrs 6 mos

• Senior Consultant at Play (Innovation)
  Aug 1998 - Jul 2006 · 8 yrs

  Core client consulting experience includes strategic marketing, new product development, consumer research, brand development and positioning. - Develop multi-channel marketing strategies for clients including General Electric, Coca-Cola, General Mills, Colgate-Palmolive, Procter and Gamble, Hanes, Timberland, and Philip Morris. - Plan and execute innovation problem-solving processes to create strategic solutions aligned with clients’ marketing objectives. - Determine consumer segmentation. Analyze quantitative consumer research and lead ethnographic consumer research programs to gather qualitative information and provide marketplace insight.