Geoff Wilson

🎯 #SportsStrategist #SportsMarketing ; #Sportsbiz ; Sports Consultant: UEFA A Licence: English Football League Advisory Panel; Chair SCTC (Sport England); Author Β βš½Β πŸ€Β πŸ‰Β πŸΒ πŸŽΎΒ Β πŸ‘Β πŸ₯‡

Craigavon, Northern Ireland, United Kingdom

About

- Owner Geoff Wilson Consultancy - focusing on Sports Organisations/NGO's, Businesses involved in Sport, Community and Government organisations across the world. - UEFA, AFC, FIBA & FIFA strategic, marketing and communications consultancy roles - working with a wide range of international football associations on developing strategic, commercial and public relations/affairs plans - Chair of the Sports Council Trust Company (subsidiary of Sport England) - FIBA (World Basketball Federation) and the Basketball Champions League (BCL) - EFL Advisory Panel Member - Expert Advisor Barcelona FC Innovation Hub. check out Sport Digital Marketing course at https://barcainnovationhub.com/product/digital-marketing-in-sports/ - Conference speaker. Speaking on the subjects of sports strategy, sports marketing, fans engagement etc. Sports Conferences include: - SXSW in Austin, Texas - SEAT (https://www.linkedin.com/redir/phishing-page?url=www%2eseatconsortium%2ecom in London and Las Vegas) - OneZero (http://www.onezerocon.com/ in Dublin) - ISC (www.iscgeneva.com in Switzerland) - Sports tech conference in Germany - #SportsBiz Forum in Poland - Asian Football Confederation General Secretary Conference 2022 - Former Board Member at Tourism Northern Ireland (8 years) - Former Chair Netball Northern Ireland (4 years) - Adviser to Sports Tech Start up Businesses - Course creator of an online course in strategic planning for sports organisations - https://geoffwilson.teachable.com/ - Part Time Lecturer @ several sports management programs - Previously Head of Marketing and Communications (Irish FA) - UEFA A licence Coach (football coaching qualification) - CIM Marketing Director of the Year 2008 (All Ireland) - CIM Marketing Excellence Award Winner 2010 (SME) (UK) - Winner Golden Spider Web Awards 2010 (All Ireland) - CIM Marketing Award Winner 2014 (All Ireland)

Experience

  • Owner at Geoff Wilson Consultancy and Sports Conference Speaker
    Jan 2014 - Present Β· 12 yrs 7 mos

    β€’ Owner of Geoff Wilson Consultancy. An agency focusing on Sports organisations/NGO's, businesses involved in sport, community and government offering the following services: - Strategic Planning – Development of strategic plans and projects to help sustain and grow a business, including the development of business mission and vision statements and core business values. - Marketing – Development of marketing plans, brand development, digital marketing, market research, integrated marketing campaigns and CRM. - Communications – Development of regular communications to key business stakeholders via online and traditional platforms (such as email, social media, public relations and public affairs). - Commercial and Business Development – Development of commercial strategies and identification of potential new business development opportunities for a business. This can include a sponsorship strategy, TV strategy, ticketing strategy and merchandising strategy. - League and Club development β€’ Geoff Wilson Consultancy operates throughout the UK and Ireland, Europe and Globally. - Conference speaker. Speaking on the subjects of sports strategy, sports marketing, fans engagement etc. Sports Conferences include: SXSW (Austin, Texas), SEAT, ISC conference

  • Chair of the Sports Council Trust Company (subsidiary of Sport England) at Sport England
    Dec 2023 - Present Β· 2 yrs 8 mos

    The Sports Council Trust Company (SCTC) is a registered charity and company limited by guarantee. It is a subsidiary of Sport England. The Trust manages Sport England’s property portfolio, including the three National Sports Centres (NSCs): Bisham Abbey NSC; Lilleshall NSC; and Plas y Brenin - the National Centre for the Outdoors.

  • Advisory Panel Member at EFL (English Football League)
    Oct 2023 - Present Β· 2 yrs 10 mos

    EFL Together Advisory Panel Member (English Football League)

  • UEFA Consultant at Consultant at UEFA
    Mar 2017 - Present Β· 9 yrs 5 mos

  • FIBA Consultant at FIBA
    Nov 2016 - Present Β· 9 yrs 9 mos