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17 years’experience in Sales in FMCG at local and global levels (Global Customers leader, key accounting, category management, Trade marketing, Sales coordination), I combine strategic vision and capacity to embark teams and customer into it. Recognition is also coming from Customer feedback through #1 position in Advantage survey.
Lead the greatest KAM and convenience team ever. Manage 10 people (5 direct reports).
Lead the Category Management, Trade marketing and field coordination teams.
Brussels Metropolitan Area
- Develop the global in-store strategy for all Danone brands: • Define the promo strategy for all brands and manage the promo budget • Ensure coherence between brands and customers (marketing and sales) -Coordinate cross-brands/cross-customers sales activation initiatives • Define Visibility approach: Recommend visibility initiatives at point of sales - Manage a team of 6 people: 1 Promo Manager, 3 Activation Managers, 2 Trainees - Direct report of the Sales Director
- Develop and implement a Customer / Channel specific category plan based on the Danone category strategy, the shopper insights and the Customer strategy/needs for Active Health Brands (Actimel, Activia, Danacol) and Core Business (Danone & Fruit/Nature, Vitalinéa). - Develop and implement a Category Management approach for Carrefour and Provera - Manage a team of 4 people: 1 Promo Manager , 1 Catman, 2 trainees. - Direct report of the Head of Customer Marketing