Singapore
Project 1 - Mainframe Modernization: During my time at the project, I was placed under the Test team. I was responsible for the development and maintenance of Robotic Process Automation (RPA) processes and Excel VBA scripts to automate the test execution for enquiries and transactions in Java (the project's built Business Web Application) and Mainframe Application (Client's Cobol-dependent legacy system).
Oddle is the leading cloud-based Software-as-a-service platform that facilitates e-commerce and order management solution for the F&B industry. During my time at Oddle as an Operations Lead, I analysed operational efficiency metrics to improve processes, leading to a massive 318.5% increase in average earnings per delivery over a 4-month window with the help of a team of 5 associates in logistics and operations management. I managed to secured a new logistic partnership which significantly reduced average delivery costs by 13.7%. In addition, mutually beneficial partnerships between logistics partners and clients were established through detailed cost-benefit analysis.
CuriosityChina is a leading digital and tech company focused on Chinese digital platforms (such as WeChat). Through its proprietary Social CRM system and digital services, CuriosityChina brings digital technology to top international brands worldwide. As part of the Business Development (BD) team, I collaborated, on a daily basis, with a distributed BD team in 4 cities - Beijing, Shanghai, Hong Kong and Paris. I conducted intensive market research on the social media competitiveness of top international brands, with an emphasis on WeChat. I was tasked with the responsibility of leading copywriting projects, including a full-length WeChat industry report. Furthermore, I contributed to the development of the company's knowledge base, improving the flow and accessibility of valuable knowledge within the company. Key processes for online customer service were also established.
A venture-backed, Silicon Valley company with presence in the United States, China and Southeast Asia, Jetbay is the world's largest travel research and booking platform for China. As the Marketing Executive of Jetbay, I am in charge of increasing brand awareness and driving sales of the company's travel services through big picture online marketing campaigns. I also manage all social media accounts of the company to spur and maintain customers' engagement rates. I am also responsible for crafting SEO optimised, interesting and informational blog posts about the tourism climate in China. Equipped with a strong understanding of data analysis, I utilise Google Analytics to keep track of, and fine-tune my marketing efforts. I also liase with potential partners whom can work together with Jetbay to bring our services to more travellers. In the month of December 2015, I co-led and executed a one-week technology immersion programme in Beijing for Singapore Management University participants, effectively establishing business relations for all parties involved. Through my marketing efforts, social media engagement rates have increased by 87.5% from September 2015 to December 2015.