Gemma Hermans

Freelance Marketing Consultant

Antwerp, Flemish Region, Belgium

About

Creative professional with entrepreneurial and international experience. Both team player and independent. Organized project leader with proven success in both digital and print publishing. Enthusiastic and strategic problem-solver; self-directed, optimistic, and influential. Thrive in fast-paced environments and adhering to tight deadlines. Personal traits: Hard-working, reliable, creative, innovative, technologically savvy, quick and eager to learn new skills.

Experience

  • Growth & GTM Marketing Manager at VONK
    Sep 2024 - Present · 1 yr 11 mos

  • Freelance Marketing Consultant at GEMM
    Jul 2024 - Present · 2 yrs 1 mo

  • Marketeer Fiction at Tomorrowland
    Dec 2023 - Jul 2024 · 8 mos

    Responsible for: ● Play a protagonist role in putting the fantasy fiction franchises on the international entertainment map working closely with the Head of Fiction ● Co-create and follow-up on a Fiction marcom & PR plan to build a global audience in a creative and ambitious way ● Ongoing day to day marketing and general support ● Align Fiction marketing & PR with and between Tomorrowland, local publishers and other partners and ensure brand consistency ● Set-up creative and clear briefings for Fiction marketing materials and follow-up ● Coordinate Fiction content and visuals with the Tomorrowland marketing and media team ● Coordinate international trade (publishing, screen, licensing) PR ● Organise Tomorrowland Fiction presence at international trade events ● Manage the Fiction marketing budget ● Evaluate campaigns

  • Marketeer at Pelckmans uitgevers
    Nov 2021 - Dec 2023 · 2 yrs 2 mos

    Responsible for: ● All business and economics + some scientific related books ● Social media posts and visuals ● Emailing B2B ● Advertisements ● Briefing/ creating POS ● PR press releases, press requests, interviews ● Leading projects ● Coordinate and support authors ● Organize book launches ● Partnerships ● Creating landing pages ● Setting up LinkedIn ads, interviews and podcasts ● Crowdfunding

  • Marketeer at Read My Lips
    Nov 2021 - Dec 2023 · 2 yrs 2 mos

    Responsible for: ● All online content and social media ● Organizing events from A-Z ● Writing B2B newsletters ● Partnerships ● Updating website content ● Content planning ● Writing marketing plan ● Coordinate with external copywriter ● Coordinate podcast recordings