Madrid, Community of Madrid, Spain
+28 year experience on product & services marketing, branding strategy, customer experience management, market intelligence & transformation challenges. Catalyst on transformation for high performing teams, resulting in growing, more productive and purpose based teams. Performing as key decision maker for different brands and businesses that face big challenges in fast-paced environments: travel, telecoms, retail, automotive, advertising, and music industries. Focused on business performance and results. Driving strategic and tactical activity to deliver new revenues opportunities, upgrade NPS and build brand equity with strong reputation. My goal is to achieve the right balance between long-term value generation and short-term contribution to business targets. Be able to align what’s best for the customer, what’s the best for the Business, and Business contribution to society. Lecturer in IE “Marketing” & “Customer Experience” programmes.
Enjoying IB Brand value growth for the last 10 years. Developing new products & experiences, boosting revenue generation through mareting investment and identifying growth opportunities. Disruption on marketing has become a key driver on IB’s brand improve during the last years. Joined IB at the very beginning of a rebranding process, which became a catalyst for company culture and business model transformation. After Covid-19 crisis, focused on returning to profitability path and developing brand purpose. On a fully transversal marketeer role, I execute integrated B2B & B2C marketing strategy in >15 markets (Spain, EMEA, North America, Latin America and Asia) through a centralized operations model. On my brand director role, focused on delivering the best in class experience to our customers, consistent and frictionless, through a complex customer journey.
Leading the most exciting brand trasnformation in my career, the new Iberia. Iberia's rebranding is performing as a booster for a deeper change in the company culture, business, products, services and digital transformation. Improving brand perception and consideration, focused on customer journey and knowledge, but also increasing marketing ROI. As Head of Brand & Marketing, managing marketing plannning & strategy for 48 markets (Spain, EMEA, Norteamérica, Latinoamérica y Asia).
Brand & Communication Strategy planning and development (Movistar & Telefónica) Strategic review for any Commercial Communications, Media & customer touchpoints, sponsorship, Digital and Social Media in order to ensure brand strategy alignment. Develop and produce Brand, sponsorship & CRS comms plan. Brand Guardianship for every single customer contact point.
Develop and implement the marketing communication strategy and manage the global budget. Brand&Product Communications (digital brand strategy and Internet campaigns, media, PR, sponsorships and events) Manage local agencies (creative, brand, digital, PR and media). Milestones: Movistar & Telefonica rebranding in Spain (2010) Marketing & Comms digital experience (young target) Turning Customers into Fans (Customer Experience programm O2)
Greater Madrid Metropolitan Area
Greater Madrid Metropolitan Area
Greater Madrid Metropolitan Area