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I help brands get noticed, remembered, and chosen. As part of the Brand & Creative Production team at Picsart, a global creative platform used by millions of people, I turn brand strategy into campaigns and content that grab attention and drive growth. I sit at the point where marketing strategy, creative, and performance meet. I don't just make content. I build brand moments with a clear goal: awareness, engagement, acquisition, or loyalty. My product management background from Picsart Academy means every campaign starts with the audience and ends with the data. Impact: → Launched Tuno.am's brand from zero: positioning, visual identity, and full content strategy → Built a B2B + B2C marketing engine for Reach.am that drove measurable growth in brand registrations and platform visibility → Created high-reach campaign content for social and short-form platforms, built to perform on each one → Ran full campaigns end to end, from insight and concept to production, launch, and performance review What I do best: → Brand Strategy & Positioning: finding what makes a brand different and making people feel it → Campaign & Content Marketing: ideas built for each platform that people actually want to share → Social Media Growth: trend spotting, community building, and content made to go viral → Performance Marketing Mindset: KPIs, creative testing, audience insights, and improving based on the data → Creative Production: video, motion, and visual storytelling that brings the strategy to life → AI-Driven Marketing: using Gen-AI to launch faster, test more, and scale creative output Great marketing isn't louder. It's smarter, sharper, and more human. That's the work I do. Open to connecting with marketers, brand builders, and creatives who want to make things people remember.
Dual-Sided Strategy: Engineered a comprehensive media strategy serving both B2B (Brand Partners) and B2C (Creator Community) segments. Engagement Growth: Produced high-performance video content that directly resulted in a significant increase in brand registrations and platform visibility. Advanced Post-Production: Managed end-to-end editing, motion graphics, and professional sound design to elevate brand storytelling. Trend Forecasting: Leveraged market insights to create viral-ready content, maintaining the platform’s competitive edge in the digital landscape.
Zero-to-One Creative Strategy: Developing the full visual identity and content roadmap for a new startup using product-driven methodologies. Full-Cycle Production: Leading ideation, filming, and post-production (Color Grading, Sound Design) for high-retention video assets. AI-Enhanced Workflow: Implementing AI tools (Higgsfield AI, Gen-AI) to optimize content creation speed and visual quality. Market Alignment: Conducting trend research and user-centric discovery to ensure brand content drives product growth and user acquisition.
Technical Support, Customer Support and +1 skill
Engaged in an international cultural exchange program that fostered advanced communication and interpersonal skills. Collaborated effectively with diverse, multicultural teams in fast-paced and dynamic settings. Developed adaptability, problem-solving abilities, and cultural awareness while managing responsibilities independently. Enhanced leadership potential through teamwork, disciplined approach, and proactive initiative.