Geeta .

Technical Architect | Dynamics 365 Customer Engagement (CRM)

Singapore, Singapore

About

Results-driven Microsoft Business Applications Consultant with 14 years of experience delivering scalable, enterprise-grade solutions across Dynamics 365 Customer Engagement (CRM) — from legacy (CRM 2011–2016) to modern D365 CE. Specialized in the Microsoft Power Platform, building high-impact solutions using Power Apps (Canvas & Model-driven), Power Automate, Power Pages, Power BI, and Dataverse—enabling digital transformation and process automation. Strong technical foundation in C#/.NET (plugin & custom development), JavaScript, SQL Server, SSRS, and Azure integrations to design secure, cloud-first architectures. Proven track record in client-facing roles—translating business needs into effective solutions, leading cross-functional collaboration, and delivering under tight deadlines. Known for problem-solving mindset, ownership, and consistent delivery of high-quality outcomes.

Experience

  • Associate Manager at Avanade
    Mar 2022 - Present · 4 yrs 5 mos

    Project - HOYA Surgical Optics | June 2026 – Present | Avanade Singapore - Germany • Led project planning, execution, and stakeholder management for AI integration initiatives across multiple business functions. Project - BDO Unibank | Apr 2025 – June 2026 | Avanade Singapore - Philippines • Co-ordinated between onshore & offshore team • Highlight potential risks , proactively provide solutions & mitigate risk in advance thereby providing better client satisfaction. • Continuously expand expertise in Dynamics 365, Power Platform, and Azure services while strengthening problem-solving and analytical skills. Project - Accounting & Corporate Regulatory Authority | Apr 2022 – Mar 2025| Avanade Singapore • Migrated legacy systems to WOG Microsoft Dynamics 365 (Go Local) environment. • Experienced in integration in AWS GCC environments • Experienced in LCS migration from old versions of Dynamics to the Dynamics 365 Online (Go Local) environment. • Experienced in integration between D365 and other line of business applications.

  • Senior Technical Architect at Hexaware Technologies
    Apr 2019 - Feb 2022 · 2 yrs 11 mos

    Metso Outotec Oyj | May 2019 – Feb 2022 | Hexaware India – Finland • Developed solutions using Microsoft Dynamics 365, Power Automate, Power Apps, and the Resco Field Service Mobile App. • Analyzed client requirements from requirement documents to define solution scope. • Created use cases and estimated effort for successful project execution. • Translated client requirements into scalable and effective Dynamics 365 CRM solutions. • Mentored and guided junior developers on MS CRM functionalities, development standards, and best practices. • Designed CRM entities, relationships, custom buttons, actions, and plugins to support complex multi-level approval processes. • Developed HTML web resources to provide a user-friendly interface aligned with client expectations. • Built REST API services to enable seamless integration with third-party document repositories.

  • Senior Technical Analyst at C Centric Solutions
    Feb 2018 - Mar 2019 · 1 yr 2 mos

    Client Name : Magma Fincorp Ltd. | Apr 2018 – Mar 2019 | EY India • Implemented the Customer Service module along with Service Level Agreements (SLAs). • Managed case creation processes, customer engagement workflows, and end-to-end feedback management. Indiabulls Housing Finance | Feb 2018 – Apr 2018 | EY India • Developed and implemented a Partner Portal enabling Direct Sales Agent (DSA) registrations without requiring CRM licenses. • Designed functionalities for lead creation, document upload, and round-robin–based lead assignment.

  • Senior Software Engineer at Accenture
    May 2016 - Jan 2018 · 1 yr 9 mos

    Client Name : Caterpillar Inc. | May 2016 – Nov 2017 | Avanade US • Built solutions for machinery data capture and implemented complex entity relationship structures. • Managed and customized Microsoft Dynamics 365 to meet business and operational requirements. • Developed plugins, workflows, and JavaScript components to enhance Dynamics 365 functionality. • Deployed Web API services, scheduled jobs, and Azure Functions within the Microsoft Azure ecosystem. • Integrated Omni-Docs for efficient document management. • Configured Azure DevOps to streamline development, version control, and deployment processes. Client Name : OTIS United Technologies | Dec 2017 – Jan 2018 | Avanade US • Utilized the Field Service module to track and manage work orders effectively. • Designed and implemented both Permanent and Temporary Duty Rosters. • Developed custom entities for route coverage, including service territory mapping and duty roster grouping. • Leveraged Virtual Entities and Data Export Service for real-time operational tracking.

  • Technical Analyst at C Centric Solutions
    Jun 2013 - Apr 2016 · 2 yrs 11 mos

    Client Names: SBI Bank | Star Union Dai-Ichi Life Insurance | India First Life Insurance Domain: Banking & Insurance * Leveraged Customer Service Module to effectively monitor and resolve insurance-related inquiries, service requests, and customer complaints. * MS Dynamics CRM customization and development, including: - Implementing and deploying MS Dynamics CRM solutions. - Creating C#.NET custom plugins and batch programs to support XRM functionalities. - Performing comprehensive CRM customizations such as building new solutions, forms, views, charts, campaigns, case routing configurations, entity relationships, hierarchies, JavaScript customizations, workflows, business process flows, business rules, mail-merge templates, SLAs, email configurations, security roles, goals, document templates, and sitemap customizations.