Netherlands
Internationally experienced leader in content & digital marketing, specialized in global content strategy, and coaching international teams in high growth environments. I achieve business success through prioritizing people & team needs, have a strong background in scaling marketing operations and am used to working in dynamic, globally operating organizations. Furthermore, I’m a strong communicator, down-to-earth, like a good laugh and am used to working in English, German, Spanish and Dutch.
As Head of Content at the leading boat rental platform, I lead a team of country marketing managers and oversee the company's content operations, focusing on: > Scaling content operations through the integration of AI in multiple creation processes > Driving organic traffic through continuous improvement in the field of on page and off page SEO > Overseeing the content creation process for the launch of various new brand sites and market sites > Leading the re-launch of a social media strategy, driving brand awareness and conversions > Hiring, building and coaching a 20+ team of country marketing managers and content managers > Optimising content workflows, guaranteeing fresh and localised content for various lead generating channels, such as CRM and Paid Acquisition
• Building and growing an international team of cruise content experts that create and publish texts and images across 10 market specific sites • Developing a content strategy that scales globally and caters for the needs of local markets • Streamlining (through automation and outsourcing) the process of product data import from cruise lines to ensure our offers are up to date at all times • Restructuring of a 30+ team to accommodate ever changing business needs • Introducing campaign management to consolidate content efforts across marketing channels • Working closely with developer teams on website improvements and a custom CMS
Next to extensive travel and fulfilling my lifelong goal of running the NYC marathon, I dedicated my time to volunteer work a the Dutch Council for Refugees.
As Head of Software Catalog I was responsible for all application review content across Softonic’s web, mobile and desktop channels. Tasks and responsibilities included: • Recruitment, growth and coaching of a team of writers and a team of content managers (15+) • Development and execution of Softonic’s content strategy • Act as the internal advocate of content, collaborating with Product, Business Development, Legal, Sales and Marketing • Optimization of catalog of applications, covering new applications and updating existing catalog entries with a strong focus on SEO • Continuous web analytics based evaluation and optimization of the catalog • Development and policing of compliance standards to weed out malicious, offensive or illegal applications from the catalog • Design and management of localization processes to guarantee availability of content across 10 languages • Development and maintenance of style guides and overseeing adherence to writing rules, voice and tone
In the role of Content Director I recruited and grew an editorial team for Softonic NL. Together, we launched a new software review site that quickly grew out to be the number one software download portal and review site for the Dutch speaking market. We beat our competition by applying a content strategy that focused on review quantity, quality and ensuring immediate coverage of new releases. Tasks and responsibilities included: • Recruitment, growth and coaching of a team of in-house native Dutch writers and external freelance translators • Launch the Dutch version of the Softonic download portal and provide content for its web, mobile and desktop channels • Research the Dutch speaking market to adapt Softonic’s offering to local needs • Localization of Softonic’s products and services to the Dutch language • Organization of the content department’s monthly all-hands meetings • Coaching of international temp teams working on enrichment of the language specific catalogs of application reviews