United States
LVMH's experiential marketing group (SG) supports sales through education-driven events. - Collaborate with Brand Development Managers, Global & National Brand Ambassadors, and distributors (SGWS) to execute on brand strategy as well as develop key accounts. - Responsible for brand positioning of high marques of spirits & champagnes. - Act as the keynote speaker at collector dinners (champagne, still wine, and scotch). - Conduct Private Client events (HNWI(s) & collectors).
-Wholesaler & key account management encompassing multiple trade channels across Florida, Alabama & Mississippi -Managed SGWS in Florida -Managed United Johnson Brothers in Alabama -Managed RNDC in Mississippi -Wrote incentives, planned/executed market blitzes, sales programs, pricing, managed T/E, ride alongs, planned/presented at quarterly, mid-year, and end of fiscal distributor meetings -Developed a globally recognized Brand Ambassador junior sales team (11 direct reports with an average tenure of 2.7 years)
- On Premise territory consisting of aspirational key accounts - Won 3 supplier incentive trips (SMWE, C. Mondavi & Sons, Paul Dolan/Parducci)
-Consistently proved adaptability by achieving monthly, weekly, and daily sales objectives -Solidified on and off premise account relationships by providing premium service -Awarded supplier incentive trip with Luxco
-Managed 4 employees and was tasked with the security of over 1 million dollars of cost inventory -Built distributor & supplier partnerships through promotional planning and core list negotiations -Oversaw store operations including marketing, online retail, sales, buying, event planning, wine dinners, tastings, and merchandising - Worked as the Sommelier in the fine dinning restaurant - Personal wine shopper for Private Clients (HNWI’s & Collectors)