United States
Marketing Operations and Revenue Operations leader with 12+ years of experience designing and scaling go-to-market infrastructure for enterprise B2B SaaS organizations. Proven track record of aligning marketing, sales, and business development teams through data, automation, and attribution frameworks that drive pipeline growth and revenue performance. Known for translating complex operational data into actionable go-to-market strategy and measurable revenue outcomes. Recipient of the 6sense Ecosystem Fusion Award and the Coveo MVP Award for innovative revenue technology integrations and business impact.
• Lead Marketing and Business Development Operations within the Revenue Operations organization, overseeing marketing technology, campaign execution, pipeline analytics, and lead management supporting global go-to-market initiatives. • Built and deployed a multi-touch attribution model across Marketing, Business Development, and Partner teams, replacing a legacy first-touch model and enabling shared visibility into pipeline influence, resulting in a 20% increase in pipeline generation in the first quarter compared to the previous year. • Partner with Marketing, Sales, Partner, and Finance leaders to optimize the end-to-end Lead-to-Revenue engine, aligning marketing programs, BDR outreach, and partner initiatives to drive pipeline growth across enterprise and mid-market segments. • Establish standardized executive dashboards and reporting frameworks that provide leadership with visibility into pipeline creation, funnel conversion rates, marketing- and BDR-generated opportunities, and campaign performance. • Own and evolve the marketing and BDR technology ecosystem, ensuring scalable integrations across CRM, marketing automation, intent data platforms, and analytics tools to improve operational efficiency and data accuracy. • Design and implement scalable frameworks for lead scoring, routing, account prioritization, and segmentation, improving sales prioritization and speed-to-lead while supporting global demand generation, ABM, field marketing, and BDR programs.
• Provide freelance Marketing and Sales Operations consultancy services to various tech companies including companies in the eCommerce, Educational Technology, and Telecommunication industries. • Build up, scale, and optimize marketing automation instances including HubSpot and Eloqua. • Optimize MAP integrations with the respective CRM such as Salesforce and MS Dynamics.
• Led a global Marketing Operations team responsible for campaign execution, marketing technology strategy, and revenue performance analytics supporting Coveo’s go-to-market organization. • Scaled the Lead-to-Close process across Marketo and Salesforce, automating lead and contact engagement and improving buying group identification and attribution reporting, resulting in a 21% increase in lead conversion rates. • Implemented executive dashboards in Salesforce and Sigma to track GTM performance across segments, enabling leadership reviews that identified pipeline gaps and optimization opportunities. • Revamped lead scoring using lead, account, and intent data to improve outbound prioritization and advertising targeting, increasing qualified leads by 18%. • Migrated lead and contact assignment rules to Traction Complete, creating a centralized and scalable routing framework across three GTM PODs and improving prospect response times by 23%. • Partnered with growth marketing teams to deploy data-driven campaign strategies that increased marketing-attributed SQLs by 35%, improved meeting conversion by over 20%, and increased advertising ROI by more than 50%.
• Integrated and administered 6sense for intent data and ABM execution across digital channels, increasing targeted engagement by 42% and improving sales conversions by nearly 20%. • Implemented Bizible to establish multi-touch marketing attribution and ROI measurement, improving attribution accuracy and supporting data-driven investment decisions that increased upsell revenue by over 20%. • Established marketing attribution and performance reporting frameworks used by marketing and sales leadership to evaluate campaign effectiveness and pipeline contribution. • Led the acquisition and migration of Qubit’s HubSpot instance into Marketo and Salesforce, serving as project and technical lead for system consolidation. • Served as the technical marketing lead supporting Coveo’s IPO readiness, overseeing governance of marketing databases, tools, and brand assets to align with public company compliance standards.
• Led a team of Marketing Operations experts responsible for marketing campaign production, deployment, analysis, and hygiene. • Served as a strategic liaison between Marketing Operations and other revenue teams, including Business Development, Commercial Operations, Sales, Customer Success, and Subscription Management. • Was responsible for the administration, maintenance, and growth of Coveo’s marketing technology stack, as well as third-party vendor management. • Successfully pivoted an event-heavy organization to an entirely digital marketing ecosystem due to the COVID-19 pandemic while maintaining high levels of marketing pipeline growth. • Oversaw the development, deployment, and maintenance of a global data normalization and data governance process to ensure compliance with global privacy legislation, including CAN-SPAM, CASL, and GDPR. • Developed custom integrations for the virtual event platform to host customer and partner virtual events, generating significant pipeline impact. • Overhauled Coveo’s marketing project management processes to establish a project management office that centralized, tracked, and scaled digital campaigns. • Decentralized campaign operations to other marketing campaign managers to scale digital marketing efforts by developing tailored training, documentation, and QA processes to ensure seamless campaign deployments.