Istanbul, Istanbul, Türkiye
• Led integrated media planning, buying and optimization across TV, digital, OOH, radio and influencer channels for multiple Getir verticals (Getir10, GetirBüyük, GetirYemek, GetirÇarşı). • Managed high-budget, multi-channel media investments, aligning media strategies with brand growth, performance goals and consumer journey insights. • Actively contributed to marketing and brand strategy discussions, operating beyond an executional media role and supporting end-to-end campaign decision-making. • Developed media-first projects, including episodic vertical video series and influencer-led integrations, focused on performance efficiency and measurable impact. • Optimized media performance using RTG, reach, frequency, CTR, view, engagement, CPV and CPR metrics. • Known for full ownership of media processes from planning and buying to optimization, reporting and impact analysis, working closely with marketing, brand and agency teams.
• Managed media planning, buying and execution processes for QSR and corporate brands KFC, Pizza Hut and Krispy Kreme. • Planned and executed offline media campaigns across TV, OOH, radio and print, aligned with brand objectives, target audiences and budget constraints. • Conducted competitor and SOV (Share of Voice) analysis, preparing regular reports and sharing insights with marketing and brand teams. • Delivered daily, weekly and monthly media performance tracking and reporting, supporting campaign optimization and investment decisions. • Collaborated closely with internal teams, brands and agencies to ensure efficient media execution and performance-driven planning.
• Supported media planning, buying and scheduling processes for Procter & Gamble brands across offline media channels. • Tracked daily media buying, budgeting and campaign performance, preparing regular reports for internal and client teams. • Contributed to media buying strategies and negotiation processes, ensuring alignment with campaign goals and timelines. • Maintained strong coordination between internal teams, media vendors and clients.
• Took an active role in offline media planning and operations for Ferrero and Rain Turkey brands. • Supported media buying, budgeting and reporting processes, assisting the team in daily operational tasks. • Participated in media strategy development and local & global team meetings, gaining hands-on agency experience.