Gabor Vass

CEE Partner Lead | SoftwareOne | MBA | Cloud Solutions

Hungary

About

I love to simplify the complex, create a framework to address the challenge and focus on execution with team to drive impact. With 20+ years of experience in B2B and B2C sales, marketing and partner development, I am a seasoned business leader who thrives on helping customers and partners to achieve their full potential with digital transformation. My core competencies include channel management, SMB and corporate business solutions, and cloud transformation strategy and execution. I have a strong track record of driving growth, innovation, and customer satisfaction in the IT and FMCG industries. I hold an international MBA from the Central European University, where I gained valuable insights and skills in business administration and management. I am passionate about leveraging technology to create positive change and empower people and organizations.

Experience

  • SoftwareOne ()
    • Lead Partner
      Apr 2026 - Present · 4 mos

      My responsibility is to drive SoftwareONE partner business in 15 CEE countries and land our scale GTM motion with channel.

    • Country Manager
      Jan 2024 - May 2026 · 2 yrs 5 mos

      We support our clients of all sizes to acquire, govern, and manage their software estate, from licensing optimisation and procuring applications effectively to deploying a cloud-based solution

  • Microsoft (11 yrs 4 mos)
    • Regional Director of Solution Assessment
      Oct 2022 - Oct 2023 · 1 yr 1 mo

      Helping customers to evaluate the business potential utilizing cloud solution by data driven assessments.

    • CEE Partner Business Development Lead
      Sep 2017 - Oct 2022 · 5 yrs 2 mos

      Building up the new Central and Eastern Europe partner GoToMarket motion and team to drive +10K cloud partner transformation to cloud based solution model via skilling , incentive and marketing sales play execution

    • SMS&P Lead
      Jul 2012 - Sep 2017 · 5 yrs 3 mos

      Working with Hungarian corporate and SMB customers to drive digital transformation projects and help to monetise the power of cloud. Transforming the local partner ecosystem to drive cloud adoption and work with our team to shift new solution based challenger sales model

  • Cisco Systems (6 yrs 7 mos)
    • Regional Sales manager / partner sales & commerical
      2008 - Jul 2012 · 4 yrs 7 mos

    • Regional Sales Manger / commerical
      Jul 2006 - Jul 2012 · 6 yrs 1 mo

    • Marketing Manager
      Jan 2006 - Jun 2007 · 1 yr 6 mos

  • marketing manager at Törley Pezsgőpincészet
    May 1998 - Jun 2006 · 8 yrs 2 mos

    First as a PR and event manager I was responsible to organise wine festival and promotion event to educate consumers and build our brand portfolio. in 2001 promoted to marketing lead, where my focus was to support our portfolio to gain market share in value. During this period I was working with my team on e2e marketing execution. From marketing planning to ATL and BTL program executions.