San Francisco, California, United States
Building an AI powered $1bn revenue engine, across best in class PLG + SLG.
My team is on a mission to build a $100bnn SaaS company. Own Product Led Growth motion: Self Serve Revenue and Sales pipeline. Responsible for Growth Marketing, Growth Product, Content & Creative, Demand Gen and Data. We have grown 17x in the last 2 years and have millions of teams using our software. If you want to do the best work of your life, ping me 🚀
Advisor and investor in 25+ companies disrupting E-commerce, Fin-tech, Hardware and SaaS Advising disruptive companies: - Cradlewise: AI driven sleep fitness for babies and parents. Babies sleep 2+hrs more/night. - Lighyear: Changing the way businesses buy telecom services through software - Uniform Teeth: Delivering tech-enabled modern orthodontics(™) - Gradient: Taking on climate change! - Hero Health: Making medication management easy Investing with fellow growth leaders: - CPG & Ecommerce : Immi, Italic, Eterneva, Aestuary, MadRabbit, Olipop, Pair Eyewair, FreightPay - Fintech: CreditStacks, Doorvest, Plannery - SaaS: Lightyear, Paloma, SalesKen, Enquire Labs, SourceMedium, Air.inc, Swirl - Hardware: Oura ring, Gradient
Owned the front end of the business - customer acquisition and engagement. Responsible for revenue and digital turnaround. - Delivered $XXXmn in contribution margin, managed 9 figure budgets/yr across three business lines - Turned around the growth org. Established full funnel growth teams & squads across marketing, product, creative, data and engineering - Pivoted America's largest debt consolidation company from point solutions to a loan first multi product company. Created platform for mass market penetration, significantly cut front end acquisition costs - Build a high functioning team, hands on, accountable, driven to push the boundary. 0% regrettable attrition
Built Molekule's business soup to nuts. Launched an iconic brand, scaled to 9 figure revenues in <2.5yrs of sales Built and lead teams across - - Growth marketing, Retail Expansion (BestBuy, Amazon) - Subscription and e-commerce product - CRM, Mar-tech & Data science - Brand and creative - International expansion Key achievements: - DTC/Ecommerce- Managed 8 figure spends, profitably scaled to one of the top grossing shopify stores - Subscription - Delivered upper double digit attach rates, resulting into strong recurring revenue - Led expansion into retail (BestBuy, Amazon) and International (Korea) - Deployed cutting edge mar-tech & analytics stack (Segment, Tealium, Iterable, GA, Amplitude) - Directly involved in Series A and Series B raises from pitches to due dilligence
Along with my responsibilities in growth, built out the brand & creative function. - Led the creation of a brand manifesto, design guide & own an integrated marketing calendar - Built an in-house creative team, championed agile, reduced CAC, saved $$ks in agency fees
Launched the product and grew revenue. Built the following functions: - Performance marketing & Analytics - Product growth & engineering (e-commerce, subscription) - Brand and content