London Area, United Kingdom
I have worked in television content distribution for more than 20 years, much of it operating across the 'digital' space . I find new commercial opportunities early, build them into businesses, and scale them before the market catches up. I am currently EVP Strategic Development at All3Media International, the global distribution arm of one of the UK’s largest independent television businesses. I have senior management responsibility for the digital publishing team across SVOD, AVOD, TVOD and FAST, and the overall digital innovation agenda. Prior to that, at BBC Worldwide, I drove the first BBC Netflix deal in the UK and the first Amazon deals in Europe, working with the territory sales teams. The Netflix deal opened the platform’s route into the UK market as one of the key partners for televisual content in the market. At All3Media International, I pitched and brokered one of the first co-production deals between a UK independent producer and Netflix. That model has since evolved initially within my team, co-financing much-loved award-winning shows including Fleabag (Amazon/BBC) and Collateral (Netflix/BBC). Additionally I found early AVOD partnerships, including a very early deal with AdRise which became Tubi TV (Fox) - a company which ultimately became a co-production partner for the business for the BBC3/Studio Lambert show Boarders. In 2019 I was asked to launch A3MI Squared, a digital incubator within All3Media International, which grew 15x over six years. Within that unit, I created the firm’s FAST portfolio from one channel in 2019 to 20 channels (operated and managed by the digital publishing team) streaming 11 billion minutes a year. More recently I have taken the business into vertical drama/content space and explored AI data licensing, while leading on a major YouTube based partnership. Much of the work I have done continues to generate value. The two YouTube brands I launched at Zodiak Rights in 2014 (ZeeKay and ZeeKay Junior) remain part of the YouTube family for Banijay Kids. The Insight function I established at All3Media International still operates across the All3Media Group supporting both the distribution business and the production businesses owned by All3Media. I spend time thinking about where the industry is heading next: where audiences are watching, how platforms and services are repositioning, and where the next models will emerge. I enjoy joining conference sessions and panels, and I’m always happy to talk to people thinking about the future of content distribution and monetisation.
Part of the All3Media International Senior Management team (along with our CEO and COO) reporting directly to our CEO. I hold strategic responsibility for Digital Publishing and the digital innovation agenda, exploring first/early to market opportunities and building sustainable digital models. ► Contributed to senior commercial leadership as revenues increased 3x during my tenure. ► A3MI Squared, the digital incubator I launched in 2019 and had direct responsibility for grew its revenues more than 15x (to £xxm) over six years. ► In 2024 and 2025 spun out aggregator licensing and AVOD publishing to regional teams to become ‘run of business’ ► FAST business of owned channels, operated by Digital Publishing, now has a significant family of channels streaming several billion minutes/year, from a standing start in 2019, alongside Syndicated SVOD services, and oversight of a family of YouTube channels. ► Led SVOD Sales & Co-Production until it reached a scale where it could be spun out to regional teams, at a point where we wrote deals for shows including including Fleabag (Amazon/BBC) and Collateral (Netflix/BBC). ► Built All3Media International’s Insight function which spun out to become an A3M Group function working across all Group companies, led by the VP Insight. ► Taken the group into vertical content deals while exploring AI data licensing initiatives ► Co-Interim CEO during leadership transition. ► Developed initiatives that won awards for Distribution Innovation and Best Distribution Initiative for work in syndicated SVOD and FAST channels.
Brought in by the recently appointed CEO to embed digital, insight and business development into the international distribution business during a period of transformation. ► Took overall responsibility for YouTube activities following closure of Zodiak Active's YouTube business, bringing activities into Zodiak Rights; ► Launched ZeeKay and ZeeKay Junior, two YouTube channels that are still earning revenue at Banijay Kids more than a decade later, now extended into FAST; ► Grew Content ID revenue from the existing catalogue through close work with YouTube; ► Achieved YouTube Certified premium partner status by ensuring every executive working on the platform trained to become YouTube Certified; ► Opened direct commercial relationships for Zodiak Rights with Netflix, Amazon, Hulu and other major US digital platforms for the first time.
Member of the European Advisory Board, providing advice, recommendations and guidance to the Board of Directors and the Management Team of Mediamorph, related to the corporate goals and strategy. The EAB acts purely as an advisory body.
Joined a sub-£50M distribution business (part of All3Media Group) with a single London office and a mandate to bring digital rights and platform relationships in-house from the group’s departing Commercial Director. ► Brokered the first co-production deal between a UK independent producer and Netflix; the financing model has since scaled and evolved. ► Opened direct senior relationships with Netflix, Amazon, Hulu and other major US platforms; repositioning the business as the UK’s leading independent studio. ► Embedded the first formal digital media strategy across VOD, EST, social and interactive, building out the EST/TVOD business into new markets on more storefronts. ► Commissioned gaming apps including international app to support the roll out of Million Second Quiz. ► Took ownership of the loss-making consumer facing A3M VoD Player from departing Group Commercial Director, negotiating reductions in supplier fees, transitioning from TVoD to SVoD while building out device distribution footprint, delivering a roadmap for consideration by the Group post M&A activity. ► Brought central control of Midsomer Murders’ social media from ad-hoc production based management. ► Took A3MI to a point where 18% of revenues were derived from digital activity.
Newly created role within the £295M Sales & Distribution division of BBC Worldwide (commercial arm of the BBC - now BBC Studios); reported jointly to the Divisional President and Group EVP Digital. Served on the divisional board and cross-divisional digital leadership team. ► Closed the first BBC Netflix deal in the UK and the first Amazon (LoveFilm) deals in Europe, each worth more than £15M; the Netflix deal opened the platform’s route into the UK market. ► Delivered the 10% divisional digital revenue target from a near-standing start. ► Shared management of YouTube business with VP UK & Eire, ensuring alignment with BBC policy while generating revenues from BBC IP. ► Scaled the Netflix relationship across European and Latin American territory expansions as the platform was rolled out internationally. ► Chaired the cross-divisional Windowing Working Group with visibility to Group Executive leadership, driving a brief of optimising IP exploitation exploitation across divisions handling Home Entertainment, Free TV, Pay TV, SVOD and AVOD. ► Hosted Ted Sarandos (now Netflix Co-CEO) in a one-to-one interview at the first BBC Digital Showcase, to a room of more than 100 broadcaster buyers.
Stepped up from Senior Research Manager into a VP role to cover maternity leave; led a team of four with a £5M budget plus central BBC Worldwide research resource. ► Delivered c.£40M of attributable sales uplift across an 18-month period through value-based selling, ratings analysis and corporate research. ► Commissioned the first benchmarking studies of BBC Worldwide’s sales performance against major international distributors. ► Ran the division’s customer satisfaction survey and drove operational improvements from the findings, feeding back findings and identifying areas of common difficulty with teams across the business.
Second-in-command to Vice President, Research - responsible for the day-to-day operational management of the team while majoring in B2B Commercial Research to enable enhanced sales of programming to Streaming and TV Platforms: ► Leading value based selling and advertising revenue evaluation projects informing deal negotiations; ► Representing BBC Worldwide at international forums alongside the major US Studios; ► Presence at MIPCOM/MIPTV to support sales discussions and negotiations with clients and buyers; ► Delivering insights from BBC Worldwide's first customer satisfaction survey to teams across the Sales & Distribution and Content & Production teams, working closely with the VP Research and CEO to shape messaging and lead specific presentations; ► Commissioning research to support the BBC Worldwide Content and Production team, including a project to scope the 'ingredients' of top performing 'soft crime' drama, leading to BBC Worldwide's investment in a major new project that has continued to perform for BBC Television for a number of years.