London, England, United Kingdom
Project Director | Technical Director | Strategic Leader in Live Events & Entertainment With over 40 years’ experience in the events and entertainment industries, I am a passionate, imaginative leader known for delivering high-impact live experiences—from creative concept through to technical execution. My work spans corporate and public events, product launches, exhibitions, permanent installations, and arena-scale live broadcast events. I’ve had the privilege of working with major UK broadcasters and brands including ITV, BBC, and Sky, shaping unforgettable experiences that engage and inspire. I currently lead White Productions as Managing Director—a full-service events agency I founded in 2013. In parallel, I take on dual roles as Project Director and Technical Director, driving the creative, operational, and technical delivery of large-scale and often logistically complex productions. Over the course of my career, I’ve delivered projects across Europe, the USA, China, India, Russia, Azerbaijan, Abu Dhabi, and Dubai, and—over the past three years—extensively in Saudi Arabia, where I’ve led landmark cultural and entertainment experiences as part of the Kingdom’s transformational vision. What defines my approach is a unique blend of creative vision, technical precision, and leadership acumen, developed over four decades of hands-on experience. I thrive on turning ambitious ideas into reality—on time, on brand, and beyond expectations.
Onsite Project Director for the TAIT installation for The "Harry Potter: A Riyadh Season Adventure" was an immersive experience located in Boulevard City, Riyadh, as part of the Riyadh Season 2024. TAIT, a company specializing in live experiences, played a role in bringing this Harry Potter experience to life, particularly in creating a magical and interactive environment. The event featured elements like the Great Hall Sorting Experience, a Quidditch Pitch, and shops like Ollivander's and Honeydukes. It was open daily from 4 pm to midnight and closed on January 27, 2025.
The company was founded back in October 2013. White Productions is a full-service events agency that delivers live experiences from creative construct to imaginative execution. We deliver a whole spectrum of corporate and spectacular live events from conferences, product launches and consumer shows to exhibitions and celebrations. We help brands inspire belief, motivate action, and transform behaviour in their audiences through the creation of outstanding live experiences.
‘Michael McIntyre’s Big Show’ at the Drury Lane Theatre from 2018 to December 2025'. Hungry Bear Media: This is the production company responsible for Michael McIntyre's Big Show, among other programs. Theatre Royal, Drury Lane: The show is recorded at this historic theatre in London. Drury Lane Challenges: The theatre's layout and existing productions (like Charlie and the Chocolate Factory, frozen and Hercules) presents logistical challenges for the show's production, particularly regarding space, storage, and access and fitting the show around an existing technical installation. "Unexpected Star": Live Audience: The show is filmed in front of a live audience at Drury Lane.
TV studio installation for Warner Bros. Discovery- its coverage of the Paris 2024 Olympic Games with a purpose-built studio complex called "WBD House" atop the Hotel Raphaël in Paris. This facility will serve as the main hub for commentary in 13 markets, featuring four studios and three stand-up positions with panoramic views of the city. Coverage will be available across Max, discovery+ (including a special Olympics offer), and linear Eurosport channels in Europe. White Productions was the lead contractor overseeing the complex studio structures installations.
Onsite Project Manager for TAIT. A company specialising in creating live event experiences, has been involved in installing the WWE Experience in Riyadh. This includes the design and installation of the physical attraction, marking TAIT's first physical attraction in Saudi Arabia. TAIT also collaborated with Thinkwell Group on this project. TAIT's work in Riyadh extends beyond the WWE Experience, as they have also collaborated with Flow Riyadh on events like the Investors Meeting and Granada Soft Launch Event. They focus on delivering unforgettable experiences in live events, brand experiences, and placemaking. TAIT's services include blue sky ideation, design, installation, and support.