Gary Raucher

Global Head of Marketing, Executive Board Member at ASICS

Amsterdam, North Holland, Netherlands

About

• An accomplished marketing executive, recognized as a thought leader in building strong global brands and developing innovative communications. • A unique combination of creative, strategic, and analytic talent honed through both agency and client-side experiences. • A champion of big ideas, coupled with the ability to bring them to life, as evidenced by a proven record of developing award-winning and effective marketing programs which have driven business results. • An outstanding communicator with the intellectual capacity, presence, and credibility to influence and inspire others at all levels of an organization. • An inspiring team leader with broad experience driving and managing change within international and multi-cultural environments.

Experience

  • Global Head of Marketing, Executive Board Member at ASICS
    Jan 2025 - Present · 1 yr 7 mos

  • EVP, Head of Product, Marketing, and Merchandising at ASICS EMEA
    Mar 2019 - Jan 2025 · 5 yrs 11 mos

  • Founding Partner at Big M Marketing
    Jun 2016 - Apr 2019 · 2 yrs 11 mos

    Big M is your strategic partner for unlocking the true potential of Marketing. We believe Marketing, when spelled with a big M, has the power to drive business growth. That’s why we are on a mission is to transform little m marketing into Big M Marketing. We partner with brands to develop insight-led Marketing strategies, drive consistent Marketing activation, and build world-class Marketing capabilities. If you would like your Marketing to stand tall, we would love to hear from you. www.thinkbigm.com

  • SVP, Global Head of Marketing at TomTom
    Sep 2012 - May 2016 · 3 yrs 9 mos

  • VP, Head of Brand & Communications at Philips Consumer Lifestyle
    Jan 2008 - Sep 2012 · 4 yrs 9 mos