London, England, United Kingdom
I previously led a SaaS company from pre-seed through an IPO on the London Stock Exchange. I have raised more than $65M in venture funding and scaled a business to over $45M in annual revenue. LAB378.ai: I am now building Lab378, an AI Inside Sales Agent for U.S. real estate brokerages. PROBLEM: The problem is simple but massive. 67% of home buyers choose the first agent they speak to. However, most brokerage teams respond hours or even days later because agents are busy showing homes. As a result, more than 50% of inbound leads are lost. The traditional solution is to hire Inside Sales Agents who respond quickly to new leads. A human ISA typically costs $50k or more per year, which most teams cannot afford. SOLUTION: Lab378 replaces the human ISA with AI. Our platform deploys an AI sales agent called Livia that: • Instantly contacts new leads via voice, SMS, and email • Qualifies buyers in real time • Recommends properties using MLS data • Books property viewings automatically • Nurtures buyers until they transact In short, it turns missed enquiries into qualified opportunities 24/7. TRACTION: • Two paying pilot brokerages signed in Nashville and North Carolina • Success metrics agreed including speed to lead, contact rate, and meetings booked MARKET: • 360,000 real estate firms in the United States • More than 300,000 small brokerages without inside sales teams • Estimated $12B opportunity for AI driven sales infrastructure TEAM: Gary Smith Co-Founder. Previously IPO'd SaaS company. Raised $65M+ in venture funding. Ten years running property portals and selling to Real Estate SMB. Joash Johnson Co-Founder. Former Amazon product leader working on AI enabled search and marketplace products. Supported by AI research specialists and experienced real estate industry advisors. ABOUT ME: I am a serial entrepreneur with more than 20 years in technology and PropTech. Over the past decade I have focused on real estate technology, building property platforms and advising more than 100 startups across fundraising, product strategy, and scaling SaaS businesses. Lab378 is building the Autonomous Sales Platform for Real Estate, starting with buyer leads and expanding across listings, rentals, and investment workflows. We are currently opening a $750k pre seed round to reach 25 customers and $1M ARR.
I am Gary Smith, CEO and co-founder of Lab378. We are building Livia, an AI Lead Desk and buyer-intake workflow for US real estate brokerages, designed to capture every enquiry and book more appointments without hiring staff to cover nights, weekends, and peak periods. What Livia does: Responds in under two minutes across calls, texts, and email; prioritises voice for high-intent leads; qualifies prospects by asking the right questions; books showings and consultations directly into calendars; and writes clean notes that update the CRM automatically. What owners get: 24/7 lead coverage without fixed payroll costs; consistent scripts and routing rules with response-time standards; full activity trail with timestamps and summaries; and built-in consent, opt-out, quiet hours, and access controls to reduce operational risk and protect margin. The aim is simple: capture every opportunity, defend margins, and give agents more time to close rather than chase cold leads. If you run a US brokerage and want 24/7 lead coverage without adding payroll, I am happy to connect.
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I've supported over 500 startups looking for funding. As mentor/advisor, I actively support around 20 Start-ups and Scale-ups and review 10+ new pitch decks every week. Talk to me if you want guidance in picking the right UK-based Venture Capital Firms, Angel Investors, and Crowdfunding platforms. I can be very helpful in identifying investors, building pitch decks and working through deal terms and structure etc. BACKGROUND Specialist in early stage Venture Funding and Scale-up - Successfully raised over £50 million in venture capital (IPO, VC, Angel, Crowd). I have a proven track-record building high-growth software businesses from start-up through scale-up to IPO and £30 million in revenue. As a board level business leader and coach I accelerate the fortunes of a business, drive sales and substantially improve shareholder value. I pioneered the ‘Software as a Service’ industry and launched Europe's first Cloud Computing service provider (NetStore plc). Within three years my strategic marketing ability and high level negotiation skills took the business from start-up to become the leading SaaS business in Europe taking NetStore through a number of venture funding rounds and a successful IPO on the London Stock Exchange.
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