Pawling, New York, United States
Creative thinker, strategist, problem solver, leader and entrepreneur with more than 20 years of CX and digital marketing experience. My academic upbringing reinforced upon me the joys of teaching — I love mentoring new talent, guiding creative teams, and serving as a trusted advisor to my clients. Although my background is originally in copy, I have since developed a rare combination of creative, marketing, and business expertise. Throughout my career, I've been responsible for dozens of global digital experiences and campaigns for both startups and Fortune 500 companies in the technology, telecommunications, health care, and financial services industries: > Technology (Adobe, Autodesk, Gigamon, Intuit, Juniper, Cisco Meraki, Oracle, Salesforce) > Automotive (Lucid, NXCR) > Health Care (Blue Shield of California, Cedars-Sinai, Covid Clinic, Gelesis, UNC Health) > Financial Services (Bank of Hawaii, E*TRADE, Equitable, Simmons Bank, Union Bank, U.S. Bank) > Retail (Giftcards.com, Sprouts) Specialties: Branding, Creative Direction, Creative Strategy, Customer Experience, Digital Transformation, Interactive Advertising, Lifecycle Marketing, Marketing Technology, Performance Marketing, Social.
Co-founder and creative leader for an exciting new digital marketing consultancy. Sweeet creates the omni-channel brand campaigns and unified marketing programs that customers want. Through the creative application of technology, psychology, storytelling, and design, we help brands deliver real human experiences. Offerings include branded storytelling, branding activation, connected experience, and consulting for both B2C and B2B brands.
Currently serve as a marketing advisor for a philanthropy consulting firm which serves large foundations, grant networks, and donor-advised funds (DAFs). I advise them on their brand positioning, drive their marketing roadmap, and serve as a sounding board on their overall content strategy and business operations.
Led creative, customer-driven experiences for some of the world's biggest brands. With a world-class team of more than 40 thinkers, strategists, writers, designers, and developers, I helped companies invent entirely new offerings and models... transform their existing customer experiences... and accelerate business performance. Engaged with everyone from CEOs and CMOs to entire corporate marketing teams, my work both uncovers deep truths about the customer and then crafts a compelling brand response. Accounts: Autodesk, Bank of Hawaii, Cedars-Sinai, Chevron, Cisco Meraki, Equitable, Giftcards.com, Gigamon, Green Dot, Lucid Motors, Salesforce, Simmons Bank, U.S. Bank
Expanded the creative and service offerings for an exciting, technology-led digital agency. Clock Four was an agency of born builders—creatives, developers, technologists, strategists—who build things that last. Things that stand out. Brands. Ad campaigns. Digital platforms. Customer experiences. Whatever our clients need to help build their business. Accomplishments: • Helped land significant, multi-million dollar engagements with new clients in the financial, fintech, and technology spaces • Led the creation of a new marketing product that combines AI, big data, and machine-assembled creative to deliver personalized marketing, at scale • Developed customer-centric, go-to-market positionings for several key U.S. Bank credit card products, as well as their 2-year digital roadmap Accounts: U.S. Bank, Elan Financial, Juniper, Fisher Investments, Veritas, Marvell
Acted as a marketing advisor for a successful startup ($10mil Series A) serving the nonprofit community. Fluxx empowers grant makers and their grantees to collaborate in the smartest, most efficient way possible: in the cloud. My work with them started by helping the CEO with his pitch for their Tech Crunch Demo Day appearance, and has since evolved into work on positioning, marketing plans, and contact strategies. Accomplishments: • Led evaluation process to identify best marketing optimization platform for an unsophisticated user base • Created comprehensive marketing plan to expand their marketing universe beyond large foundations