United Kingdom
I’m Gary Waters, founder of The Protection Academy — where I turn good advisers into great ones by teaching them how to sell protection plans ethically, confidently, and with consistent results. With over 30 years in the UK mortgage and protection industry, I’ve seen too many advisers miss opportunities to truly protect their clients. Not because they don’t care — but because they’ve never been taught how to connect, present, and position protection in a way that feels natural, effective, and moral. That’s where I come in. From my base in Bali (yes, really), I coach advisers and firms across the UK to master the art of protection sales — whether it’s life cover, critical illness, or income protection. My clients don’t just get theory. They get real scripts, practical tools, and proven strategies they can use tomorrow. Some go from zero to £20k months. Others close cases they never thought possible. All of them sell with more confidence, purpose, and pride. I’ve been featured by the Financial Times, Protection Guru, and the Income Protection Task Force — and I host the podcast The Protection Gap, where I share real-world tips to help advisers turn protection advice into a no-brainer for clients. If you're tired of crossed fingers and want a process that works (and feels good doing it), we should talk. https://calendly.com/protectionacademy/20
Director June 2020 - Present (3 years 4 months) 🇬🇧 United Kingdom After two decades of mastering the art of selling protection and teaching others to do the same, I founded The Protection Academy. I've honed my success into a highly effective protection sales training program, proven to work for advisers of all backgrounds.
As an independent adviser, I transformed my income from zero to six figures in just over two years, with protection playing a pivotal role.
A top-performing Mortgage Adviser and protection expert, I also shared my methods with colleagues, resulting in a significant boost in the company's protection sales.
With 30 years of experience in investment and protection advising, my journey has been marked by tens of thousands of customer interactions, relentless improvement, and unwavering dedication. Let's connect and transform your protection sales game together!