Ireland
- Manage trusted relationships with clients and develop a thorough understanding of their business challenges. - Leverage on strategic partnership to add value to our advertisers' business and hence grow their accounts. - Implement creative ways to improve relationships with clients and grow client accounts. - Improve clients' campaign performance and business growth.
- Improving customer relationships, sharing performance-enhancing suggestions, and promoting other Google products. - Communicate with customers proactively, both in person and via phone, videoconference and email. - Provide strategic advice and help customers by working closely in a consultative role with customers. - Sharing and collaborating with Specialists, Engineers, and Product team members on new feature development.
- Maintaining coordination with IT, product and digital agency for public site maintenance and campaigns. - Optimizing campaigns’ channel strategy regarding mobile banking, internet banking, ATMs and social platforms. - Monitoring Search Engine Marketing(SEM), analyzing keyword performances, page’s structure and customer’s online behaviors.
- Built social media policy regarding compliance, law, products and customer care team’s concerns - Developed social media strategy, built Facebook, Twitter, Youtube, Linkedin presence to interact online community. - Carried out social media agency relations to structure social media activities, campaigns, content and spending.
Affluent segment is defined as customers have total asset over 50.000Euro and private like services; portfolio management, privileged life style services and specially designed branches; are provided to these customers. - Developed customer’s first year onboarding process that includes regular communications and product offers in order to ensure customers’ awareness of segment privileges - Monitoring customers life cycles regarding product ownership, asset size and risk preferences to upgrade upper mass segment to affluent and to halt customers downgrades due to downsize their investment. - Organizing process to initiate privileged new products both on investment and credit side like capital protected mutual funds, pension plan, high end credit card etc. and also improve banking services like re-evaluate their transaction limits.
- Responsible for marketing activities through alternative distribution channel; run project of market leader internet applications such as interactive loan calculator, product finder - Developed online training program to enhance sales focused approach and to increase mortgage product knowledge for 1300 branch employee having daily contact with customer. - Monitoring customer satisfaction regarding all retail products via online surveys tools. - Organized promotional activities coordinating ING international marketing team to increase brand awareness of ING Bank Turkey regarding sponsorship of F1 ING Turkey Grand Prix
- Assisted promotional campaign on creative thinking, graphic design for print materials, and contact with agencies and suppliers. - Developed excel spreadsheet to minimize time cost for updating and analyzing sales report. - Monitored the sun care, hair dye and make-up market regarding advertisements, sales reports, launch and campaign.