Istanbul, Istanbul, Türkiye
Senior Leader with 25 years of experience in healthcare industry, driven by a passion for creating impact on patients’ lives. Proven expertise in integrating clinical, commercial, and marketing capabilities to achieve profitable growth. A change ambassador with strong perform-and-transform mindset, I excel in leading cross-functional teams, stakeholder engagement, and developing commercial strategies that drive success. Areas of Expertise include: √ Commercial Strategy & Execution √ Business Transformation √ Continuous Improvement (LEAN) √ Leadership & Mentoring √ Change Management √ Indirect Channel Management √ Stakeholder Management
• Developed clear and achievable strategies for Turkey based on key account management and customer centricity. • Established long-term relationships with customers in Turkey, driving credibility and trust. • Managed the yearly business plan for Turkey, ensuring delivery of the Country P&L.
Led regional direct & indirect organizations to meet business objectives for Ultrasound and CT/AMI, defining and executing marketing strategies across 60+ countries. • Developed comprehensive business strategies, leading to optimized sales and market share growth • Established G2M models and channel strategy per country, enhancing regional engagement and performance • Managed financials KPIs; optimizing sales, market share and integral margin of businesses by actively managing the regional portfolio, pricing and product mix
• Develop Marketing strategy for Turkey Health Systems (B2B) and build “Thought Leadership” and local marketing capabilities including communications, digital and marketing intelligence. • Translated global marketing strategies and aggregated annual marketing plans into local long-term and short term plans • Directed successful launch for new products and solutions by localizing content & activating ecosystem • Build excellent marketing organization based on high-performing talents and innovation
• Managing sales activities of the company by performing, developing and implementing strategic sales plans of radiopharmaceutical products to accommodate corporate goals • Preparing sales and marketing budget, sales forecasts, periodic sales report showing sales volume, potential sales and areas of proposed client base expansion • Analyzing the cost of production and controlling expenditures of division to conform to budgetary requirements • Managing sales marketing, order processing and logistics teams • Managing the local and international distributor/dealer channel; setting targets and providing pricing strategy for their sales activities. • Monitoring and analyzing the activities of the competition to formulate strategy and assist sales channel in promoting sales. • “Key User” for QAD MFG/PRO; implementing the ERP / MRP systems based on the requirements of the company and training the end users of sales team • Project member for “Performance Evaluation System” implementation
Account Manager • Responsible of selling medical equipments and systems to various hospitals in certain sales territory, participating in tenders • Training the end users by organizing post sales training sessions • Preparing sales forecasts, periodic sales report showing sales volume and potential sales Product Manager • Coordinating the sales activities of sales team members for medical equipments and systems, preparing sales presentations • Attending training sessions abroad for the new products introductions of Philips Medical Systems • Training sales team members and giving support about the products and the competition • Monitoring and evaluating the products of the competition and their sales activities