Sri Lanka
The fashion industry does not have a creativity problem. It has an execution problem. Brands invest months perfecting the vision — then hand it to a supply chain never built to deliver it. I spend my time closing that gap. It started in production planning and on the factory floor in Sri Lanka — understanding how a garment is actually made before ever negotiating one. That foundation shaped everything that followed. My path led through merchandising and product development for North American, European, and UK premium brands and Big-Box retailers. Into retail sourcing at South Africa's largest non-food retailer. Then full P&L ownership across sourcing networks in Vietnam, China, India, Bangladesh, and Sri Lanka — supporting 20+ global retail brands. Most recently, leading the transformation of a vertically integrated omnichannel retail brand across Australasian markets — connecting demand planning, margin management, and customer experience to production and logistics. Having lived every stage of the supply chain — from factory floor to omnichannel retail leadership — I understand where value is created, where it is lost, and exactly where to intervene. That full-circle perspective is what Soulparodox is built on. This industry does not stand still. We have navigated financial crises, pandemic collapse, geopolitical realignments, and trade policies that shift overnight. Through every disruption, the constant was never the plan. It was decisions made upstream — before the storm arrived. What that journey has reinforced: • Total Landed Cost is a strategic discipline — not a line on a costing sheet. Every upstream decision determines what lands on the balance sheet. • Speed-to-market is not a logistics problem. It is an execution certainty problem — solved at the brief, the fabric platform, and the supplier relationship. • Responsible sourcing is not a compliance checkbox. Brands that embed ESG into their supply chain build a commercial advantage that compounds over time. • The shop-floor to boardroom perspective is not a metaphor. It is the only lens that sees the full cost — from factory floor to balance sheet. • For fashion retailers developing and executing products across South Asia — with technical depth, supplier relationships, and commercial discipline to protect margin and deliver consistently — that is precisely what we do at Soulparodox. I lead at the intersection of technical production and commercial P&L. If you want to bridge the gap between your brand vision and your bottom line — let's talk. 📩 Connect with me or reach out directly.
• Architecting end-to-end global supply chain and sourcing strategy, building resilient, transparent, ESG-led inbound logistics networks across multi-country manufacturing hubs. • Executing enterprise roadmaps that align technical production, sourcing, and global flow-of-goods to deliver OTIF performance and margin protection. • Scaling sourcing hubs while mitigating geopolitical risk and cost volatility through integrated visibility, governance, and supplier performance management.
• Led the commercial and operational transformation of a vertically integrated apparel retail brand across Australasian markets. • Integrated demand planning, margin management, and retail availability with end-to-end production, sourcing, and inbound logistics execution. • Drove ERP and PLM adoption to enable data-driven decision-making, faster go-to-market, and improved customer experience.
• Held full P&L accountability for regional sourcing, production, and logistics operations supporting 20+ global retail brands. • Built and scaled multi-country manufacturing and sourcing networks across Vietnam, China, India, Bangladesh, and Sri Lanka. • Optimized Total Landed Cost through sourcing strategy, mode-mix optimization, and standardized SOPs, delivering sustained profitability and delivery consistency.
• Led end-to-end product development, costing, and production readiness for global brands including Tommy Hilfiger, Calvin Klein, VF Corp, Walmart, Target, and Costco. • Managed large-scale seasonal launches, ensuring technical execution translated into accurate, on-time global delivery. • Ensured full compliance with buyer audits, execution standards, and retail calendars.
• Owned inbound sourcing and supply chain execution, aligning global procurement with retail demand for South Africa’s largest non-food retailer. • Led LSP partnerships to improve delivery reliability, reduce costs, and strengthen inbound flow governance.