Istanbul, Istanbul, Türkiye
Graduated from Boğaziçi University Chemical Engineering Department in June 2022. A professional who is experienced and highly interested in business analytics & insights and corporate strategy.
Business Excellence - Conducting periodical analyses in order to optimize the efforts of the Sales Force, i.e. Cycle Plan Adherence, Coverage, Activity, Target & Realization. - Creating and running scenarios for territory alignment, resource allocation and workload optimization, according to Current Status, Potential and workload. - Project Lead in Merck Turkey Power BI Transition - Monitoring the performance of the discount projects with both internal & external stakeholders. - Calculating, optimizing and restructring the Incentive Programs. - Sales Performance Analyses & Creating Insights, i.e. Turkey vs ROW, Inland Sales via IQVIA, Ex-Factory Analysis, Inventory Sales Analysis, Market Share Trends and Wholesaler Performance Analysis. - Continuously implement new developments to the data flow and analysis, to create meaningful insights. - Built an AI assistant using Claude and ChatGPT modules to consolidate IMS - Sales Data and CRM data for insight generation and hurdle identification. - Lead omnichannel strategy and execution across Fertility and N&I therapeutic areas Marketing & Sales (Fertility Business Unit) - Country Brand Plan - Implementation of Global Tools & Digital Projects, to both monitor & use for marketing activites. - Continuous Digital Experiments to increase digital affinity - Creating Marketing Materials, both digital & physical - Key Message Generation & Optimization according to HCP segments. - Field Shadowing, 2-3 days in a month.
1-Year Growth Assignment - Supported marketing strategy and execution for N&I Therapeutic Area - Planned and supported execution of disease awareness initiatives (e.g. awareness week campaigns), including content development and stakeholder coordination - Collaborated with cross-functional teams (Marketing, Medical, Regulatory) for content implementation - Contributed to omnichannel campaign execution and HCP engagement activities - Supported the process of Behavioral and Digital Segmentation & Targeting
- Optimization of Sales Funnel & Creating New Channels - Owner of Lead Qualification Process - Automation of Sales Cycle via Zoho CRM and Apollo - Conducting Market and Sales Analysis Periodically & Preparing Reports - Creating B2B Partnership Opportunities - Providing Presale & Aftersale Support - Generating Partnership Onboarding Assets & Developing B2B Library - Planning B2B Marketing Strategies
- Hematology & Oncology Business Unit - By using Content Factory in Veeva Vault Module, lead external marketing agencies to deliver high quality materials and managing Social Media Account of Hematology & Oncology Business Unit. - Implement Marketing initiatives and materials to increase communication efficiency by collaborating with the Commercial Lead and Sales Managers. - Contributing to Market Research Projects. - Periodically create and send surveys to the sales team, analyzing the results and share relevant insights and possible solutions with the team. - Develop and maintain strong relationships with Sales and Medical Team to register congresses, scientific meetings and physicians according to ministry regulations within timelines. - Periodically use SalesForce Module to check the suitability of Scientific Congresses.