Singapore, Singapore
Head of Marketing at Lido. Lido is the leading open-source liquid staking protocol, designed to make participation in Ethereum validation simple, secure, and accessible. Before Lido I was Head of Marketing at Gnosis (gnosis.io)—one of the pioneering Web3 unicorns—from 2023 to 2025. Before Gnosis, I created a net-new platform for Shopify (Linkpop) and grew it from zero to hundreds of thousands of users. I also drove growth marketing to scale Shopify across APAC. Prior to Shopify, I helped create a totally new (and highly successful) category of e-bikes with Tern in Taipei. I deliver company-defining business impact. Products I've developed and brought to market have been featured in publications including TechCrunch, WIRED, and Fast Company. Get in touch!
Lido is the leading open-source liquid staking protocol, designed to make participation in Ethereum validation simple, secure, and accessible. By allowing users to connect with professional node operators, Lido enables anyone to stake ETH without the need to run their own infrastructure, while receiving liquid staking tokens that integrate broadly across DeFi. Lido also provides users with a suite of staking-related tools including CSM for home staking, and Lido Earn for simple, one-stop access to a range of DeFi reward strategies.
Leading the marketing team at Gnosis across a range of functions including Communications, Product Marketing, Community, Validator Communications, Creative and Brand. Gnosis is developed by a world class team of leading forces in blockchain and payments. Gnosis Chain is architected with community ownership, resilience and credible neutrality at its core. The highly decentralised network is secured by +200k validators and 2K+ nodes, across 70 countries and 5 continents. Through Gnosis Venture Studios and Gnosis VC, Gnosis is supercharging the development of meaningful payments products and ventures that support its cause. These include: Gnosis Pay, a decentralised payments network; Safe, the most trusted decentralised custody protocol; Circles UBI, a new digital ecosystem contributing to a fairer economy; Cow Protocol, an on-chain liquidity trading protocol, and more.
I worked as a Product Manager leading the Linkpop team at Shopify (0-->1) and as a Growth Product Manager making discovery, onboarding, conversion and success effortless for Creators and Replatformers. I brought the Linkpop project from a hackathon idea into a fully-staffed team of engineers, user experience designers, researchers and data scientists. The product has been recognised as one of Shopify's top business highlights in 2022 (see Q1 2022 financial results) and is a leading offering in the company's portfolio of E-commerce services for Creators. While growing the product from 0 --> 1, I also I led 10+ initiatives to bring the product to its current success, including: • Launching 'Shoppable Links' — a product feature which delivers 2x better session to sale conversion than other LIB tools (e.g. Linktr.ee, Beacons) • Launching Linkpop (product and brochure) in eight international languages, including German, Japanese, Bahasa Indonesia • Delivering significant virality optimisation and k-factor hacking • Integrations with leading affiliate platforms, including Collabs • Delivering a suite of advanced customisation services Beyond Linkpop, I also worked to define Shopify's product-led growth for Creators, including a Creator tailored onboarding, Creator-affiliate integrations, and fundamental revisions to Shopify's data-driven identification of Creators in the Shopify funnel. Likewise, I also worked to make it frictionless and easy for 'Replatformers' to migrate to Shopify by identifying high value merchants migrating to Shopify from other eCommerce platforms like Amazon, WIX, Magento and WooCommerce, and supporting them with initiatives including free migration, tailored onboarding, and enablement to find longterm success on the platform.
As part of the founding Asia team, I built our regional business through a range of growth crafts, including B2B & B2C Marketing, Localisation, Internationalisation + Product: • Built and executed growth plans for SEA and China, delivering hypergrowth • Built and launched Tipping as part of a Hackdays team • Built and launched B2B growth campaigns focused on partnership and ecosystem growth across Southeast Asia (lead scraping, digital acquisition, outbound) • Built and launched partnerships with the Singapore government supporting Singaporean entrepreneurs and delivering seven-figure revenue streams for Shopify • Localised and launched Shopify in China, Vietnam and the Philippines • Collaborated with big regional partners like Facebook, Google and PayPal, on the conceptualisation and delivery of joint growth plans across the region • Managed all content marketing in Singapore, Vietnam, and the Philippines • Delivered multiplicative impact via management of a range of freelance and agency teams—integrated marketing agencies, web development agencies, content developers, and localisation teams
Accelerating Asia is a regional network of startup programs and an early-stage venture capital fund headquartered in Singapore. As a Mentor with AA, I coach early-stage APAC startups and help them clarify and grow their product. • I deliver quarterly growth seminars focused on identifying, prioritising and executing growth initiatives across product and marketing • I work with product teams to help clarify their product vision, with a focus on Social Impact, SaaS, B2B and eCommerce • I work as part of the evaluation team to vet and interview applicants to the cohort If you're an early-stage startup, especially in any of the above-described industries, don't hesitate to reach out!
The Bridge Fashion Incubator (TBFI) is South-East Asia's first Fashion and Fashion-Tech Incubator that bridges the gap between Fashion, Technology and Sustainability. As a mentor in the program since its inception, I worked with SG-based DTC fashion brands and SMEs to help them level up their approach to product and marketing. • Delivered quarterly growth seminars • Worked with SMEs and DTC Fashion Brands to conceptualise and prioritise their growth playbook