Gail Terry

About

Experienced Marketing and Management Executive with a diversified background. Strong record of profit & revenue growth and new business launches. Specialties: Hands-on Direct Marketing expertise Interim Management & Start-ups Budget, Forecasting & Analysis Multi-channel Marketing New Business & Product Development Strategic Partnership Contract negotiations

Experience

• Principal at Terry Direct, LLC
  2010 - Present · 16 yrs 6 mos

• Manager at Amora Coffee
  Jan 2013 - May 2015 · 2 yrs 5 mos

• Account Executive at iThink Direct
  2011 - Dec 2012 · 2 yrs

• Managing Director at Stabenfeldt, Inc.
  2004 - 2008 · 4 yrs

  Opened US office of Stabenfeldt International in 2004 with full P&L and operational responsibility. Managed a staff of Marketing, Editorial and Finance, as well as Customer Service and Fulfillment personnel. Launched two book clubs, e-commerce store, and credit card capabilities. Introduced new products that were used world wide. Created a partnership program with Dreamworks. Negotiated contract with outside Customer Service & Fulfillment vendors generating significant savings.

• Senior Marketing Manager at Guideposts
  2002 - 2004 · 2 yrs

  P&L responsibility for new product development and campaign execution of Single Shot books and Annuals. Product tested and launched - Guideposts Daily Planner. Areas of responsibility included: Budgeting, analysis, test design, creative development and editorial direction. Responsible to make decision on winners & losers and make proposal to head of division.